Hilton

Hilton Canada recently worked with N5R to develop an acquisition and referral campaign targeting Canadian Meeting and Event Planners. To promote our Meetings Program and encourage consideration of Hilton's facilities over our competition, N5R deployed personalized direct mail postcards that spoke to the personal goals of the target audience. Meeting Planners responded well to the opportunity to enter a contest that would reward them personally while learning more about Hilton's program.

The overall response rates our @Home with Hilton contest campaign were outstanding. We gained a 17.5% response from a targeted database of Meeting Planners and a 9% successful referral rate. Over 30% also opted-in to hear from Hilton again. We plan to communicate with our permission database frequently in the future.

Hilton plans to work with N5R on a variety of exciting projects in the future.

Sandra Cusato
National Marketing Manager | Hilton Canada