N5R creates online sweepstakes for ReserveAmerica
07/17/02- Ad News

Relationship marketing firm N5R has produced an online promotion called the "Ultimate Camping Sweepstakes" for ReserveAmerica of Milton, ON. ReserveAmerica provides camping reservation and campground management services. The company hired N5R for this project without a review. The contest will run until Sept. 5. It is aimed at residents of the U.S. The goal is to increase the number of camping reservations made through the Web site while acquiring demographic information. Random draws will determine the winners of 140 prizes including a 2002 Pontiac Aztek, a Viking RV Camper and a Coleman prize pack. In addition to the concept for the sweepstakes, N5R also created an email campaign which was delivered to ReserveAmerica's database of campers. ReserveAmerica is owned by Ticketmaster. Banner advertising for the contest is also running on Ticketmaster's ticketmaster.com, match.com and evite.com Web sites.