U.S. timeshare operator checks in with N5R
06/22/04- Marketing Daily

Princeton Resorts Group, a Phoenix, Ariz.-based real estate and resort timeshare developer, picked N5R to create its newest digital marketing campaign.

The account was awarded on a referral.

The Toronto-based agency will create a direct e-mail piece designed to drive prospects to their own, specially created micro Web site that has been personalized to contain their names in the URL, for example "www.johndoe.cibovilla.com."

The site greets prospects personally with an entry form that already contains their current information. They are then prompted to fill out the survey in return for a chance to win a two-week vacation at a Princeton Resort every year for the next 25 years.

The campaign also includes a viral component, asking participants to refer the contest to friends and family, netting themselves online scratch cards for bonus prizes with each referral.