N5R Announces 5 New Client Wins
10/19/04- Press Release

Roman Bodnarchuk, CEO of N5R, Canada's leading digital online marketing agency is pleased to announce five new client wins including several P&G brands including Cover Girl. And Clairol. Other new client wins include Orvis, Kidsfutures, the Heart and Stroke Foundation and Abbott Labs.

Procter & Gamble Canada has hired N5R to create a micro-site for a Fall promotion called "Is Your Lipstick Still On?"

The objective of the micro-site is to encourage Canadian women to try and buy Cover Girl's OUTLAST Lipstick.

Being part of a multi-media promotion, the "Is Your Lipstick Still On?" website had to have brand continuity with the existing traditional media, as well as have a seamless look when clicking through from the main www.covergirl.com website to the "Is Your Lipstick Still On?" micro-site. N5R developed this micro-site in only three weeks using P&G creative elements and N5R content, logic and copy.

N5R is also producing the P& G's Clairol Coloursource bimonthly e-newsletters. Using the creative elements and the content from the existing American Colorsource e-mail campaign, N5R is Canadianizing the newsletters, in both English and French. N5R has been contracted to produce the Canadian Coloursource e-newsletters until Spring 2005

N5R has been working with P&G since the late 1990's on their interactive marketing.

Details of the marketing programs that N5R will be deploying for Orvis, Kidsfutures, the Heart and Stroke Foundation and Abbott Labs will be announced at a later date.