The Experiential Agency (XA), Major National Event Communications Firm, Signs Letter Of Intent to acquire N5R.

TORONTO, Canada - 04/26/04 - N5R.com Inc. (N5R) announces today that The Experiential Agency™ (NASDAQ OTCBB: EXAG) (XA) has signed a letter of intent with N5R to form a partnership of digital and event marketing services, extending the future reach and offerings of both companies.

N5R was founded in 1998 by Roman Bodnarchuk, chairman and CEO of the company. The company provides integrated marketing campaigns including direct mail, email, network/word-of-mouth marketing, kiosks and traditional marketing disciplines to global brands including Microsoft, Staples, Ford, Excite Canada, and Seagram's.

"This is a partnership based on the value of integration. The emergence of SMS/Text Messaging as a key component of digital marketing allows us to offer a distinct advantage to XA's corporate clients," Bodnarchuk said. "In the world of experiential marketing, digital is the new frontier for success. It is a very exciting time."

In June of 2003, 1 billion text messages were sent in the United States, with Canadians sending more than 32 million person-to-person text messages during September 2003. "Clearly communications has increased in its immediacy and pace," said XA CEO Frank Goldstin. "XA believes that to reach out to audiences in a personal way, marketers must include digital marketing in their event planning."

XA has full service offices in Chicago, New York and Los Angeles and provides corporations and highly visible brands with comprehensive Event Marketing, Design and Production Services. Since 1989, Goldstin and his team have been the creative force behind prestigious, national projects for clients such as The NBA, McDonald's Corporation, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels and ABN AMRO.

In 2003, XA was ranked one of the "Top 50 Powerhouse Event Companies in the World" by Special Events Magazine. In 2004, XA made "The List" of the top Event Marketing Agencies by Event Marketer Magazine.