News

Visuals Trump Text in Driving Engagement in Social Media Marketing

Lately, I'm sure you've noticed there's been no shortage of buzz about the value in leveraging visual content for marketing -- particularly when it comes to social media marketing. And sure, most will agree that visual content is easier on the eyes. But does it work?

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Topics: visual content, infographic, social media, marketing, toronto, n5r

Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals

Been meaning to experiment with Facebook ads but first-time jitters holding you back? We don't blame you. PPC, no matter which platform you're using, has the tendency to make marketers who are new to online advertising break out in a cold sweat. You have to learn the nuances of the platform, decipher the meaning of proprietary metrics, understand your segmenting options, and then there's the bidding. Oh, the bidding! That's a science in itself. 

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Topics: advertising, facebook, Hubspot, marketing, toronto, n5r

A Simple Calculator to Determine Your Monthly Traffic & Leads Goals

You know when your boss asks you what your leads goal is, and you don't know how to answer because it's basically just a shot in the dark? Or how about when he asks how your new fangled inbound marketing is going to help you drive leads to the sales organization? It's hard to make the case for inbound to a non-believer when your projections aren't based on math, isn't it?
It's high time to start making your monthly inbound traffic and leads goals based on your business' growth goals. And we're here to tell you how! The good news is that it's ridiculously easy, and with the help of our friend Greg Elwell over at B2B Inbound, we've created an Excel template that you can download and save to make this goal-setting easy as pie every month. With just a few quick inputs, this template will do all the math for you, and you'll be able to know exactly how much traffic and leads your inbound marketing efforts need to drive each month for your sales organization to hit their numbers, and your company to meet its growth goals.
Read more at HubSpot Blog
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Topics: real estate marketing, how to increase real estate sales, lead generation, increase condo sales

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