Years ago, when it came to retailing appliance, Sears was king. They were by far the largest appliance retailer in Canada and they had no problem dominating their competition. They had their marketing down and their overall sales showed it. The problem was that their Internet sales weren’t performing at the same rate. It wasn’t that hard to believe. Appliances are a major purchase for most consumers. It’s a buying decision that consumers want to take their time with. They want to shop around and see what their purchase looks like in person. That’s why they came to N5R for help. Sears needed a marketing campaign that would boost their online sales and show customers how easy buying an appliance online can be.
Biloxi Mississippi was once a booming city, filled with luxury estates. Its beautiful coast was lined with luxury resorts, restaurants, shows, and casinos. All that was wiped away though in 2005. Hurricane Katrina came ashore in Biloxi and devastated the cities infrastructure in way that residents simply could not believe. N5R's challenge was to sell a luxury condo project in place that according to Mississippi’s Governor, “looked like an America Hiroshima”
Roman Bodnarchuk, our Chairman and CEO here at N5R, recently interviewed Mike Volpe for our new Sales and Marketing TV show. Mike is the CMO of Hubspot, our inbound marketing software of choice. The show is called Big Business Secrets and it premiers in April. As a bit of a teaser we thought that we would give you a taste of some of Mike Volpe’s insights on Social Media Marketing.
There’s a new type of condo marketing on the horizon and it flies in the face of many of today’s traditional marketing philosophies. It’s a step away from the fully planned out rigid marketing campaigns that many major brands swear by. Instead, this is marketing that moves at a faster pace—marketing that has the flexibility to change and adapt at a moments notice. It’s always-on marketing and it is becoming the new norm.
Here at N5R, we’re always preaching about clear and consistent branding across all channels. Whether it’s on you webpage, you Twitter account or your sales letters—your branding should be ever present in both style and tone. To help illustrate what we’re talking about we’ve put together a list of 15 Businesses That N5R Applauds For Their Creative And Consistent Branding.
Some people love it, some people hate it and some people just can’t wrap their minds around it. Social media is a tricky business, but no matter what your opinion on it, there’s no denying that it can be a powerful tool. It may be a game for some people, but social media can be a game changer for your company in its “ability to make companies more likeable.” That’s according to best selling author, Dave Kerpen’s book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks). Social networks can connect people all over the world, spread communications faster than ever before and yes, even help you increase sales, but only if you use them the right way. On the other hand, misusing social media can alienate you business and leave potential customers despising your methods. To help you out here are N5R’s Top 3 Errors With Social Selling.