News

Recent Posts

Our Vision of 2027

 
18 years ago I predicted the entire digital revolution and it happened even faster than what I told my initial investors back in September 1998 and today here are my predictions for the next ten years.
Read More

Topics: Sales and Marketing, marketing automation, Artificial Intelligence, Future Trends, Solutions

5 Ways Artificial Intelligence Can Massively Increase Your Sales

 
Read More

Topics: Roman Bodnarchuk, Attracting Canadian Buyers, Sales and Marketing, sales, new features, marketing, marketing automation, business, sales goals, Artificial Intelligence, AI trends, AI

How Toyota Used Artificial Intelligence for RAV4 Campaign

IBM‘s Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts. Breaking this week, the campaign is the latest example of how Toyota agency-of-record Saatchi & Saatchi Los Angeles is using what it calls “creative programmatic.”

Read More

Welcome to the New Trump Era

 

Read More

Elon Musk Takes Customer Complaint on Twitter From Idea to Execution in 6 Days


Attention business leaders: This is how it's done.

Read More

Harnessing automation for a future that works


Automation is happening, and it will bring substantial benefits to businesses and economies worldwide, but it won’t arrive overnight. A new McKinseyGlobal Institute report finds realizing automation’s full potential requires people and technology to work hand in hand.

Read More

Developers Build on Home Rental Success With Whole Communities


Property firms see continued demand for single-family homes from millennials, ageing boomers who don’t want to buy.

Read More

The Home Buying Decision


Read More

Google Helping Mobile Publishing? Some Publishers Are Not So Sure

SAN FRANCISCO — Last month, Federico Viticci, who runs MacStories, a news site devoted to Apple and its products, made a change in how the site publishes articles for mobile gadgets. MacStories, he declared, would no longer support a Google-backed method for faster loading of mobile web pages, called AMP.

Mr. Viticci said MacStories’s pages already loaded quickly without Google’s help. He also didn’t like the idea of Google’s obscuring his site’s links — with AMP, they read google.com instead of macstories.net — in the interest of expediency.

“Feels good” to no longer use the Google standard, Mr. Viticci wrote on Twitter.

Mr. Viticci’s experience underscores the ambivalent relationship that some web publishers have developed with what was supposed to be Google’s great boon for mobile publishing. When Google introduced Accelerated Mobile Pages, or AMP, in October 2015, it said the new format would help publishers with one of their biggest headaches on smartphones: Browsing mobile websites was so frustratingly slow that many smartphone users abandoned pages before they opened.

AMP has since delivered on its promise of faster mobile web pages. Even so, publishers — of smaller sites, especially, or individual bloggers — are beginning to worry about giving too much control to Google in exchange for zippier web pages. What’s more, Google’s approach to AMP has rankled some critics already suspicious of the company’s outsize influence on the internet.

Much of the publishers’ unease is rooted in Google’s presentation of AMP stories, which appear as if they are Google articles. That’s because Google, to speed up AMP, stores copies of publisher’s pages and serves them from its own internet network. So when a reader clicks an AMP link, the address bar at the top of the page displays google.com instead of the actual web address from the publisher.

Read More

It's now much easier for publishers to caption Facebook videos

 

Read More

Contact

Toronto
416-604-4900

New York
1.877.502.2028

ceo@n5r.com

Follow Us

Register for Updates