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Keeping Up-to-Date with Social Media

Keeping Up-to-Date with Social Media

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Facebook as Your CRM System

Facebook as Your CRM System

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The Consumer is in Control Now

How Consumers Control the Market and Why it Matters to You

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Using Skype or FaceTime for Sales Meetings

Video Skype and FaceTime are extremely powerful mediums. They give you a chance to show your consumers your product as if you were together in person, though obviously in person is always way better.

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For Sales Videos, the More the Merrier

Why Add More Personalities to Your Sales Video?

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YouTube Sales Tip: Address Market Segments

YouTube Sales Tip:

YouTube is the number 2 search engine in the world and you can use it in some interesting ways.

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The Importance of a Sales Video

Videos today can be produced very inexpensively and are a very powerful sales tool for two reasons.

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Topics: sales video, sales, Leads

Real Estate Marketing Tips: Telling A Story - Part III

Real Estate Marketing Tips: Telling A Story - Part III


Want to know more about storytelling? Here are a few tips:

What are the possible roots for your story? Well, ask yourself what’s interesting about your project, something that no one else can say. Is there a rushing river nearby that you can research and bring to life in your development? Do you have the best views? Is there a particular local animal known to visit a particular spot on your property, and could the story revolve around that? Is there something unique in the developer’s motivations for bringing this project to life – something meaningful and personal that other people might relate to?
When you’re looking to craft a story about your project, do it early. Only then can your salespeople, your marketing campaigns and, to some degree, even your design be shaped by that story.

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Real Estate Marketing Tips: Telling A Story - Part II

Real Estate Marketing Tips: Telling A Story. Part II


The three best salesmen I have ever seen.

Without a doubt, there are salespeople who are extremely skilled at this kind of story-telling. I was just showing a colleague a resort in Puerto Vallarta called Punta Mita. They have three of the best salesmen I’ve seen in my entire life, with one of them earning between one and three million dollars a year in commission alone. And if you watch how these guys work, it’s all story selling. They’re not talking to clients about floor plans, square footage or granite counters. Instead, they’re selling dreams and aspirations.

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Real Estate Marketing Agency Tip: Crucial Role Of Telling A Story.

Crucial Role Of Telling A Story.


Facts tell, stories sell.

We’ve all heard the line: facts tell but stories sell. Never have truer words been spoken, especially with real estate. Whether it’s an office project in a downtown core, a beachside villa or a suburban family home, describing your project with just the facts conveys only half the story to a potential buyer. People, like projects, are made up of two halves. One side focuses on reason, the other side on emotion. One side is more concerned with magic, and the other side with logic. That’s why any successful marketing campaign should take into account both halves – and speak to both.

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