N5R Tips, Real Estate Marketing : Forget Floor plans, Sell Lifestyle.
Study after study has found that women control 92% of the purchasing decisions related to the home. Those decisions include where to travel, what furnishings to buy and – you guessed it – what home they want to purchase. But most developers do the opposite with their advertising – they focus on the men. Maybe it’s because a large percentage of them come from male-dominated industries like construction or finance, and so this point hasn’t hit home with them. But it needs to. Women make the decisions and you should be marketing to them.Read More
Two restaurants sit on opposite sides of the street. The cuisine and atmosphere of both of are of equal quality and the menus are comparably priced. But when potential diners see a line of people waiting at one of the restaurants and not the other, they assume the busy one is superior and they follow the crowd. It’s a phenomenon known by many names - pack Mentality, peer pressure, following the herd. And it plays a critical role in selling real estate.Read More
First off, create an actual plan that covers off at least 17 different ways that a potential buyer’s interest can be maintained.Reaching out can take a variety of different forms – ads, website, phone calls, emails, return visits, and so on – but make sure they are numerous and use a variety of different methods to keep the momentum going. Also, write the plan down and ask salespeople to use it as part of their toolkit to keep track of how they’re staying in touch with leads.Read More
But because most of us don’t have the time to become Google experts (and that’s what’s required, because things change at warp speed), I recommend hiring one. They’re usually in their 20s, possibly working out of their basements, and their heads are filled with knowledge it would take most of us a lifetime to acquire. Hiring a skilled Google expert is probably the best investment you can make. And it’s an investment that should be made, considering the Internet drives 80 to 90 percent of all real estate sales despite being allocated only 2 percent of the average marketing budget.Read More
If you’ve never used Google, the time has come. and, if you’ve only been using Google to search for the latest sports scores or to find out what’s playing at the local movie theater, then it’s time to familiarize yourself with its true power in the world of sales.Read More