Expecting someone to buy a condo on their first visit to the sales office is like proposing marriage on a first date and expecting the person to say yes. Only 1% of people who walk into a sales office will make that big purchase commitment in the first visit.Read More
In the age of personalization, rarely will you find that a single product can apply to every person in the same way. This is also true for real estate marketing. A single ad message won’t appeal to baby boomers, new couples and single mothers at once.Read More
An important part of your business is to keep yourself noticed. Nowadays, there are so many methods to advertise, especially online. Lead nurturing is a way to increase potential leads through sending automatic emails. It’s a great way to inform and connect with those in your database, while also building visits to your website.
N5R's Roman Bodnarchuk speaks in Hong Kong about the importance of lead nurturing:Read More
Flip through most condo sales ads and you’ll see the same thing: diagrams, numbers and renderings. Informative, technical and boring. These ads are cold and only inspire the architect or designer. This does not appeal to buyers who purchase property for countless reasons, all unrelated to square footage and floor plans.Read More