Recent Posts

The HOT Condo Now - Low-rise with an urban vibe

by CAROLYN IRELAND, The Globe and Mail. 

Prospective house buyers in Toronto’s real estate market are often frustrated by their search: Those stolid old brick houses that line the streets are hard to find for less than $600,000, and buyers usually need to compete to get them. High-rise condo units have been steadily shrinking, and the suites coming to market today are often not much bigger than a standard hotel room.

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Topics: condo development news Toronto, condo development Toronto, condo news, condo sales

GTA home sales rise in October

From, By: Susan Pigg Business Reporter, Published on Wed Nov 06 2013

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Topics: condos for sale in toronto, toronto condos, selling condos, Toronto Luxury Condos, toronto market condos

Toronto Condo Market Stabilizing

TORONTO – November 6, 2013:  Urbanation Inc., the leading source of information and analysis on the Toronto condominium market since 1981, released its Q3-2013 market results today.

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Topics: condos for sale in toronto, toronto condos, selling condos, Toronto Luxury Condos, toronto market condos

HubSpot Launches Next Gen Inbound Marketing Platform

CAMBRIDGE, MA, August 20, 2013 (ADOTAS) 

At the INBOUND 2013 Conference in Boston on August 20th in front of 5,000 marketing professionals, co-founders Brian Halligan and Dharmesh Shah introduced the next generation of HubSpot’s inbound marketing platform. HubSpot’s integrated suite of tools delivers relevant content that has been optimized for personalized interactions across every marketing channel, including email, website and social media.

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Topics: inbound marketing, inbound marketing toronto, Hubspot, signals, Content Optimization System, COS

IPO Candidate HubSpot Expands Beyond Marketing With New Products

By Tomio Geron, Forbes Staff.

In both the consumer and business buying context, people are no longer responding to sales tactics like banner ads, cold calls and emails. Instead, people are searching for information on purchases on Google or blogs, or going to a company’s website. That “in-bound marketing” is where HubSpot comes in, aiming to serve up the best content and tools to draw in buyers once they hit Google or a company’s website.

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Topics: inbound marketing, linkedin, Hubspot, signals

Why N5R? Real Estate Marketing Toronto

Why N5R?


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Topics: Real Estate Marketing Toronto

Grand Opening - Saturday August 17th 2013

Pre-Register Today!

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Topics: the sydenham, Owen Sound Condo

5 More Tips For Standout Marketing and Incredible Sales

In the spirit of my previous post I want to offer you five more tips to help boost your project marketing and make excellent condo project sales. These are excerpts from my ebook It's Not The Market, It's Your Marketing which you can buy on The topics are scattered and if you are left with questions, it can only be because I am condensing whole chapters and case studies into small numbers of words. Be sure to get the whole story from the ebook once you understand how valuable this information is to you.

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Topics: marketing, condo project sales, project marketing, project sales experts

5 Key Sales and Marketing Ideas

The five sales and marketing ideas I am about to share with you are short summaries of larger stories. I know what it's like to be busy in the condo project sales and marketing business, so if making it brief is how I can get the message across then I have no problem with that. These ideas come from a wide variety of topics, but they are all related because they are all so necessary for being successful. After that, I will show you where to read coverage of these points in greater detail.

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Topics: Sales and Marketing, real estate, marketing, condo project sales, project sales experts

Why "Spray and Pray" Marketing No Longer Works

I constantly see condo developers making the same old mistake: using one brand statement to try and reach a vast array of different people. In the old marketing days we called that tactic "Spray and Pray" because it involved blanketing everyone with the same message, then hoping and praying it would stick to somebody. There may have been a time when that was the best you could do, but that era is definitely over and the project marketing world is better for it. One size has never fit all, and you will rarely find a product that appeals to all people in exactly the same way. The new age of Digital Marketing provides the tools you need to appeal to different people in optimal ways. Here are the facts.
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Topics: landing page, project marketing, digital marketing, condo developers, digital age



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