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How Internet Marketing Worked

Every once in a while it's fun to reminisce about how marketing used to be. Remember how internet marketing was before the time of social media?When you basically had newsgroups, chat rooms, webpages and email to work with. There wasn't even Google for research purposes. I worked on a team with Lou Pearlman and proved that, with the right organization, we could make internet marketing work. A lot has changed, but the basic four principles are the same: use the latest available technology, create a database, create relevant communication, and build brands. You could apply that to condo project marketing or real estate project sales today. Let's review how I applied these principles back in the day, to a then-new group of guys who had yet to sell an album.
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Topics: real estate project sales, condo project marketing, mobile browsing, social media, project marketing, marketing agency, backstreet boys

The 4 Pillars of Effective Email Marketing Campaigns

Email is one of the most technologically mature ways to communicate on the internet. Over the years, email project marketing methods have shifted in the same way as marketing in general. Gone are the days of spray-and-pray mass messages to strangers, most of whom will just delete the message or mark it as spam. If you're a project sales expert or running a project sales agency, you need to know the methods that have been developed to turn prospects into leads, to keep leads engaged or increasingly interested, and to convert those leads into real estate or condo project sales. These are the 4 Pillars of Effective Email Marketing Campaigns.
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Topics: real estate project sales, email marketing, project sales agency, project sales expert, condo project sales, project marketing

Marketing and Sales Tips: Sell a Lifestyle First, a Floor Plan Second

Condo project sales ads are usually the same old boring thing. If you don't know what I mean, flip through a newspaper and look for the ads that seem the most average of the bunch. You will see diagrams, technical renderings, floor plans and numbers, things which might excite an architect but not anybody else. I will tell you who else that appeals to: condo developers whose projects these are. They want a beautiful representation of their project, viewed from an angle that people living there will not usually get to enjoy anyway. This kind of ad misses the mark. What would be on target?

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Topics: real estate project sales, floor plan, developers, condo, condo project sales

Marketing Tip: Touching on Touchpoints

Only one percent of people who walk into a condo project sales office will agree to buy on the first visit. Buying a condo is a big commitment, a long term relationship of sorts. How many people do you know who would say yes to a proposal on the first date? For that matter, how many people propose on a first date? It surprises me whenever a condo project sales office is treated like the beginning and the end of condo project marketing outreach. Every different way that you introduce customers to (and, after, remind customers of) your company and your project is what I call a touchpoint. Sales office visits, appointments, advertisements, email campaigns, each of these is a touchpoint to maintain the interest of sales leads. I am briefly going to summarize what you need to know about touchpoints.
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Topics: marketing, condo, condo project sales, project marketing, sales office, touchpoint, touchpoints

Using Urgency To Create Successful Project Marketing Events

People often tell me that event selling will never work as a strategy in their particular market. They are wrong, and they believe what they do because they have not gone about the process correctly. You see, events thrive on building a sense of urgency. Your prospects lead busy lives and you must somehow make them feel like they need to be at your event.
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Topics: condo project sales, project marketing, sales event

3 Tips For Telling Great Marketing Stories

Every form of storytelling is an art with a process. If you want to write a novel, you could make something pretty crazy by making it up as you go along, but you would have low chances of commercial success with that. You need notes, frameworks, plans; a strategy. The same goes for project marketing and sales ads. A successful project sales agency figures this out on some level, yet far too often you see ads for real estate and condos that have just the facts. Facts may tell, but stories sell. Let me share with you three points that help explain the finer points of the art of telling great marketing stories.
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Topics: real estate project sales, condo project sales, project marketing, sales ads

Marketing and Sales Tips: Following Up With Customers

Have you ever watched a movie that started off great but stopped being interesting somewhere in the middle? Or a sports team that jumped out to a big lead early in their game only to lose their advantage and ultimately lose the game? I have seen condo project sales that looked like they were doing everything right to start but were failing to follow up, and it looks remarkably similar. The project marketing process, like the game winning process, takes effort from beginning to end. Today I will discuss how important it is to follow up, and how to follow up, if you want to win the project marketing game.
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Topics: marketing, condo project sales, project marketing, follow-up

Marketing and Sales Tips: Dealing With Objections

In condo project sales and real estate project sales, you will often run into objections. They are not necessarily any real threat to your sale, especially if you handle them properly. Objections can be benign, often coming from a customer's desire to show how smart they are by actively challenging what you say. I believe that no objection should be taken seriously unless it is repeated three times. Benign or not, every project sales expert needs to have a suitable method for steering the sales conversation back in the right direction. Here is what has worked for me.
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Topics: real estate project sales, project sales expert, condo project sales, project marketing, objection

4 Tips For An Unforgettable Condo Project Sales or Marketing Office

Making a sale is never just about the words you say to the customer, even though those matter too. Great marketing is about engaging a wide array of senses. When you send an email, the experience is mostly visual; the less you use photos or videos for your project marketing, the better your words need to be. With phone calls, you have words plus voice tonality and a hint of body language (which gets reflected in how you speak). With Video Skype and FaceTime, you push audio and visual information to the customer. Now, if that customer should come and visit your condo project sales or marketing office, why would you not want to take advantage of all the senses you can engage to your benefit? Let's discuss what successful sales and marketing offices do to give customers a full experience.
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Topics: marketing, condo project sales, project marketing, sales office, marketing office

4 Proven Marketing Process Steps For Project Sales Experts

You might think that if you're a project sales expert, you know everything about condo or real estate project sales. After all, you are an expert, with all that experience behind you. Personally, I believe that we never stop learning, and it never hurts to consider winning ideas and add notes to your knowledge base. In the spirit of idea sharing, I am bringing you four sales process steps which, when properly implemented are proven to get great results.
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Topics: real estate project sales, sales leads, condo, project sales expert, sales process

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