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5 Core Ideas for Project Marketing On Social Media

Today I will introduce you to a cutting-edge inbound marketing system. Whether you are looking for condo project sales, real estate project sales, or hand-made soap sales, the future of project marketing lies in social media. If you only have the most basic understanding of how social media advertising works, then competitors could leave you behind. Read on and understand the five core ideas for running successful marketing campaigns on social media.

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Topics: inbound marketing, real estate project sales, social media, condo project sales, project marketing

A Dizzying Condo Market in Toronto

By IAN AUSTEN

Published: July 2, 2013.

TORONTO — Sandwiched between two rail lines in this city’s core, great factories once produced the finest Canada could offer the world: Magic baking powder, Brunswick bowling alley flooring and Massey Ferguson farm equipment.

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Topics: Toronto real estate, Condo Sales Toronto, toronto, condo market

Toronto’s Real Estate Boom: How Sales Videos Are Driving Condo Sales

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Topics: Toronto real estate, Liberty Village, Liberty Village Condos, Real estate sales video, condo tv show, toronto, n5r, condo show

Marketing Tip: How Project Sales Experts Build Customer Relationships

There are key ways to communicate and build relationships with customers. I would like to share a couple with you, though this list is really just the beginning. Some examples come from the world of time shares, but there are close parallels you can find in the world of condo project marketing and it goes for real estate project sales in general.
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Topics: condo project marketing, real estate, project sales expert, project marketing, communication

Marketing Tip: Social Media Credibility

Let's talk about CRM: Customer Relationship Management. The largest CRM platform in the world is something you have heard of and probably use yourself. It's called Facebook. It has 1 billion profiles and if your profile is active it knows everything about you: the schools you have attended, who your friends are, what you like, what you dislike, and even what your friends like. It goes deeper and wider than that. Today I am talking about why social media credibility is more important than your company's credit rating, and how to create and maintain that credibility. Whether you are into condo project sales or new car sales or video game sales, this applies equally to you.
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Topics: linkedin, social media, facebook, condo project sales, crm, social media credibility

Where Do You Look For Marketing Inspiration?

Innovation can be difficult to come by when every company spends most of their time looking at what their competitors are doing. That just results in a lot of copycat marketing, where everyone in the same industry is doing the same thing. You might find condo project marketing or real estate project sales agencies, for example, adopting similar tools and methods to others and hoping for a different result. While it can be smart to keep tabs on your sales competitors, you will have a tough time leading the pack if you don't look anywhere else. Watch the consumer instead. Thanks to social media, it's easier than ever to watch the consumer.
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Topics: real estate project sales, condo project marketing, consumer, social media, marketing, project marketing

The Marketing Power of Social Media

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Topics: social media, project sales agency, project sales expert, condo project sales, project sales, project marketing

Marketing To 3 Common Condo and Real Estate Buyer Segments

One-size-fits-all marketing solutions rarely hit the whole audience being targeted. At best, they may get the one type of buyer who best fits the message, and at worst you are lucky to get more than a lukewarm response from any buyer. Fortunately, today's analytics and ad technologies allow you to create different campaigns targeting different buyer segments. You may as well bring those campaigns to any traditional media you intend to use for similar effectiveness. If you try to hit many targets with one arrow, you will hit no more than one target and miss all the others. With my method, it's more like having a unique arrow for each target and hitting all of them right in the middle. To show you in a more direct way what I mean by different buyer segments, I am going to discuss three types of buyers I have encountered in my many years of condo and real estate project marketing. Then I am going to give you an example where this method would be tricky, but should still work.

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Topics: investors, real estate, marketing, condo, Real estate project Marketing, buyer segments

The New Sales and Marketing Reality of Mobile Browsing

This is almost a recap, because what I am telling you is not the next wave, or the next reality of condo project sales and marketing. It is already here. It arrived in 2012, at the latest, and now it is something that every project sales expert and agency has to consider if they want to win. Let's look at some useful facts about mobile browsing and how they impact the project marketing and sales world.

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Topics: mobile, mobile browsing, marketing, condo project sales, mobile device

The Next Big Shift in Sales and Marketing CRM

Back in 2004 when we were working on a project for IntraWest, email databases were the big thing. One property, Keystone, happened to be the best at capturing email addresses by the simple act of circling that field on their form and suggesting to registrants that email is an important thing to provide. We spent a lot of effort analyzing their data and figuring out who was most likely to buy, and we found that leads who spend the most time on a website are most likely to become buyers. It's now 2013 and that process is still good but it's no longer cutting edge. Let me tell you what is.

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Topics: linkedin, sales, social media, facebook, marketing, project marketing, email

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