Being able to measure your Facebook advertisements is crucial to understand if your campaigns are succeeding. The Facebook ad metrics dashboard offers a range of tracking tools to help you with your campaigns. However, some tools are more intutitive than others.
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Our marketing technology partner, HubSpot, released an interesting blog post on how digital media, especially social media, is changing how consumers buy. "Consumers connect, rate, discuss, and consume product information and reviews like never before, making a strong online presence paramount for all sizes of ecommerce businesses."