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N5R's weekly condo news round-up - week of December 19, 2011

Every Friday we round up the week's news related to condo sales and marketing, paying particular attention on the Toronto condo market. Here’s what the media had to say the week of December 19th, 2011:

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Topics: toronto condo news, news roundup, n5r

Developer Sales and Marketing Boot Camp - Part 3

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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo seo agency, toronto video production, toronto web marketing agency, toronto condo sales agency, toronto condo web agency

Marketing your condo sales video

Yesterday, we talked about how to produce a professional, sales video for your condo development. Now that you’ve made the investment, it’s time to tell the world!

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Topics: YouTube, sales video, online video

3 Steps to Producing a World-Class Condo Sales Video

In my previous post, we talked about all the reasons why online video can be your best sales tool when it comes to selling your condo development. I hope that you’re convinced of the power of this condo marketing tool, so let’s go through the steps to strategize and produce your very own digital video that can deliver your best sales presentation 24 hours a day, 7 days a week!



Developing your Video

#1: Set your objectives for your video. Obviously for condo developers, your video should sell the condo.  Also, determine what role will the video play - do you want to build awareness of your condo project, increase “direct traffic” to your condo website, or grow your YouTube Channel’s subscribers. This will affect how you’ll ultimately market your video.  Take inventory of all your creative assets that you have on-hand, including photos, logos, or proprietary images.  

Tip: I recommend an interview-style format for your first foray into video, where the main role is given to your property and one main spokesperson (either the condo developer or a narrator) - as opposed to gimmicky characters.

#2: Find a video professional.  Unless you have a video guru on your team, you’ll need to find a professional to actually tape, edit, and produce a final cut. Here at N5R, we’ve years of experience creating and marketing videos for top condo developers, so we’ve created a streamlined process that can produce a video in little time and it's relatively inexpensive when you compare traditional media costs. Not only will a video pro have the right equipment, they know how to take advantage of video’s ability to appeal to both audio and visual senses, ensuring that your video has powerful, emotional content that people love to share.

Tip: Be sure to include the video pro in an initial  brainstorm meeting with your team in order to create a storyboard, which is a sequential breakdown of the story that you want to tell. Everyone should agree on the storyboard and official script before filming starts.

#3: Produce and Edit the video. Usually it takes 2-3 days to tape a professional video, depending on how long the video storyboard is, travel time, and number of people being interviewed.

Tip: Five (5) minutes is an excellent length for a YouTube video. You can re-cut 2 or 3 shorter segments that can tease the viewer to watch the full video. And, don’t forget to make a strong call-to-action that motivates an action from the condo prospect e.g. register, e-mail newsletter, facebook ‘like’, etc.

Now that you know the steps to creating an amazing video, you need to market it, which we’ll talk about in an upcoming post!  

Email me to find out how easy it is to develop your own online video! And, the same video can be showcased on our TV show, The CondoOutlet TV Show, every Monday/Thursday @ 6:30pm on Ch 21 (Toronto, Rogers). Watch a selection of videos we've done for recent clients including King West Condos below.


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Topics: video production, online video, condooutlet tv show, n5r

Developer Sales and Marketing Boot Camp - Part 2

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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo seo agency, toronto video production, toronto web marketing agency, toronto condo sales agency, toronto condo web agency

Three reasons why online video can sell your condo development

Condo developers say one of the biggest challenges to selling a condo property during pre-construction is bringing the property to life. Without a shovel yet in the ground, how can your target audience see the building, hear your vision, and learn what makes your condo unique? And there's no better way to break through the clutter of all the condo marketing noise happening in Toronto right now than producing your own online video. Why online video? 

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Topics: online video, n5r

Developer Sales and Marketing Boot Camp - Part 1

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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo seo agency, toronto video production, toronto web marketing agency, toronto condo sales agency, toronto condo web agency

Don't miss The CondoOutlet TV Show tonight!

Don't miss our TV show, The CondoOutlet TV Show, tonight at 6:30 pm (every Monday and Thursday, Rogers Toronto, CH 21). The only television program dedicated to the Toronto condo market, The CondoOutlet TV Show showcases the hottest Toronto condo properties and gives in-depth interviews with top condo developers and their teams. Click here to watch recent broadcasts of the show. 

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Topics: condooutlet.com TV show, condo show

New eye-tracking study shows how people view social media profiles

Online marketers have known that the general population usually follows a similar visual path as they visit any web page. How do we know this? Called heat mapping, this technology tracks the eye's movements of a person as they view the contents of the web page. The results are astoundingly homogeneous across the online population and have influenced many web site re-designs, usability testing, and content decisions. Did you know that most of your site visitors follow an "F" pattern as they scroll your web page? You can find out more at HubSpot or Crazy Egg

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Topics: Google, heatmapping, usability testing, social media, twitter, online marketing

N5R's Weekly Condo News Roundup

Every Friday we round up the week's news related to condo sales and marketing, paying particular attention on the Toronto condo market. 

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Topics: condo news, toronto condos, condo market, urbanation, Metro, The Star, The Globe and Mail

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