Recent Posts

N5R's Weekly Condo News Roundup

Every Friday we round up the week's news related to condo sales and marketing, paying particular attention on the Toronto condo market. 

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Topics: condo news, toronto condos, condo market, urbanation, Metro, The Star, The Globe and Mail

Designer Living- Without the cost!

Looking to furnish your new condo, but can't afford that designer price tag, or the cost of an Interior Designer? Look no further, Design Solutions finally has the answer. Designer living with an economical cost!

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Topics: toronto, designer, interior design, cost effective, furniture, condo living

Watch The CondoOutlet TV Show tonight!

Don't miss our TV show, The CondoOutlet TV Show, tonight at 6:30 pm (every Monday and Thursday, Rogers Toronto, CH 21). The only television program dedicated to the Toronto condo market, The CondoOutlet TV Show showcases the hottest Toronto condo properties and gives in-depth interviews with top condo developers and their teams. Click here to watch recent broadcasts of the show. 

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Topics: toronto,, condo show

5 ways to sell your condo development online

Selling your new condo development online is more than building a flashy web site with lots of pictures of your model suite and floor plans. While these are must-have tactics in bringing your condo brand to life online, it's just the beginning. The power of the web can give you a competitive edge over other condo developments just by  starting with these 5 ways to sell your condo development online:

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Topics: condo sales, selling condos, condo developers

Who's more socially networked - Canadians or Americans?

Social media has certainly become mainstream in the past two years and 2011 was a year of phenomenal growth for Twitter, LinkedIn, and YouTube particularly. A 2010 study by Comscore found that Canadians rock when it comes to social media usage:

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Topics: YouTube, twitter, 2011 Social Media Marketing, trends

Twitter Do's and Don'ts for Condo Real Estate Developers

Twitter can be much more than a 140 character sound bite for your condo development - it just may be the easiest way to keep the conversation going with prospective condo buyers. Just think about it, this is a free marketing tool that allows you to make daily connections with your leads or recent buyers who are your best ambassadors for word-of-mouth sales opportunities.

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Topics: real estate marketing, social media, twitter

Top 3 features in Twitter for Business Account

Twitter is a must-have for condo developers and now it's even easier to make your business come to life with more than 140 characters - with the newly announced Twitter Business Account

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Topics: condo marketing, n5r, twitter, business accounts

N5R produced Condo Outlet TV Show airs Tonight

Don't Forget to Tune in to Shop TV(Rogers Channel 21) Tonight at 6:30 for the Condo Outlet TV Show produced by N5R.
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Topics: Condo Outlet, tv, advertising, marketing, toronto, n5r, condo, produced

How to Easily Master PPC Through Relevancy

Let's do some quick math. PPC + Inbound Marketing = Relevancy. Furthermore, Relevancy = Sales. Paid searchcan be difficult, but it doesn't have to be if you adhere to the basic principles of inbound marketing. Being relevant can also be difficult in terms of finding opportunities, but it is a key component to connecting with your target market. With paid search, if a user on Google or Bing types in a search query, you as a marketer have the ability to present an offering that is almost identical to what was specifically searched for by that user. Now isn't that the perfect opportunity to be relevant?

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Topics: landing pages, ads, ppc, margeting, digital

The Erosion in the Paid Media Pyramid

Since the invention of media (the book, the record, the movie...), there's been a pyramid of value and pricing delivered by those that create it:

Starting from the bottom:

Free content is delivered to anyone who is willing to consume it, usually as a way of engaging attention and leading to sales of content down the road. This is the movie trailer, the guest on Oprah, the free chapter, the tweets highlighting big ideas.

Mass content is the inevitable result of a medium where the cost of making copies is inexpensive. So you get books for $20, movie tickets for $8 and newspapers for pocket change. Mass content has been the engine of popular culture for a century.

Limited content is something rare, and thus more expensive. It's the ticket that everyone can't possibly buy. This is a seat in a Broadway theater, attendance at a small seminar or a signed lithograph.

And finally, there's bespoke content. This is the truly expensive, truly limited performance. A unique painting, or hiring a singer to appear at an event.

Three things just happened:

A. Almost anyone can now publish almost anything. You can publish a book without a publisher, record a song without a label, host a seminar without a seminar company, sell your art without a gallery. This leads to an explosion of choice. (Or from the point of view of the media producer, an explosion of clutter and competition).

B. Because of A, attention is worth more than ever before. The single gating factor for almost all success in media is, "do people know enough about it to choose to buy something?"

C. The marginal cost of one more copy in the digital world is precisely zero. One more viewer on YouTube, one more listener to your MP3, one more blog reader--they cost the producer nothing to produce or deliver.

As a result of these three factors, there's a huge sucking sound, and that's the erosion of mass as part of the media model. Fewer people buying movie tickets and hardcover books, more people engaging in free media.

Overlooked in all the handwringing is a rise in the willingness of some consumers (true fans) to move up the pyramid and engage in limited works. Is this enough to replace the money that's not being spent on mass? Of course not. But no one said it was fair.

By head count, just about everyone who works in the media industry is in the business of formalizing, reproducing, distributing, marketing and selling copies of the original creative work to the masses. The creators aren't going to go away--they have no choice but to create. The infrastructure around monetizing work that used to have a marginal cost but no longer does is in for a radical shift, though.

Media projects of the future will be cheaper to build, faster to market, less staffed with expensive marketers and more focused on creating free media that earns enough attention to pay for itself with limited patronage.

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Topics: marketing, free content, public, media, BLMF, social, mass



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