Facebook is reportedly developing a photo-sharing app on top of its social graph.
Tech blog TechCrunch reported Wednesday that it had obtained 50MB of images and documents that outline the app. The blog didn’t say how it had obtained the information.
“…The best way to think about it appears to be Path meets Instagram meets Color meets (Path’s new side project) With — with a few cool twists,” says the post.
Launching a photo-sharing app would be a logical move for Facebook, which according to an extrapolation of its own photo upload data has the largest photo collection on the web.
As of now, however, the app is unconfirmed. When asked about the app, a Facebook spokesperson said, “Facebook doesn’t comment on rumor or speculation.”
are now available for purchase.
Devices from Acer and Samsung are currently available via Best Buy and Amazon.com in the U.S. and at various online retailers in the UK, Germany, France, Italy, Spain and the Netherlands. The Chromebooks run Chrome OS and are optimized for the web.
It's evident that the evolution of social media has a clear impact on marketing. Here are some fun facts before lunch!
future of social media,
advertising on socialmedia,
effect of social media on sales
Flip through the weekend newspaper in your city and pay close
attention to the condo advertisements. You will no doubt see the same thing time and time again – diagrams, numbers and renderings on ads full of technical dry information. Most of it is totally boring.
95% of the realtor ads in the newspaper you will find a large photograph that features the exterior image of a building. They are trying to connect with us logically, when what they need to do is connect with us emotionally.
Selling on emotion is the key Look at some of the great car companies who do not sell us on horsepower or the steering, but try to sell us on the feeling of driving their car. If they want to sell a convertible they will create an ad in one of those beautiful spots in the word where the driver is whipping around corners with the top down, the sun is shining brightly and the driver’s hair is blowing in the breeze.
It’s a classic advertising technique – don’t advertise the car, advertise how they will feel using the car. The same thing happens with beer, razor or cologne ads that make it seem as if by using their product, gorgeous women will fall at your feet or your life will improve in some unrealistic way.
Or maybe it’s a shower gel that is going to transport you a thousand
miles from all of your stress, or a diet soda that will make you feel 15 years younger. How do people feel when they use these products? They feel great.
Therefore, especially in real estate, the advertising approach should sell the feeling of using the product, rather than the nuts and bolts of the product itself.
real estate marketing,
buy a condo,
sell the lifestyle,
One size does not fit all –
not in t‐shirts, not in lattes and certainly not in real estate.
As a result one of the biggest mistakes developers make is to
use one brand statement to try to reach everybody. Those days have been replaced by highly targeted, individual marketing where all of your prospective buyers receive a marketing message that is specifically targeted to them.
If you have three different target groups, start with three different website addresses or URLs that focus the information on that particular group.
- Investors: want to know about the commissions, contracts and closings. The site should answer all of their financial questions about the rental market
- First time buyers on the other hand want to know that the area is young, sexy and hip. Their website should focus on these details and fresh imagery that would get their attention.
- The empty Nesters are usually looking for a lot of floor space, storage and two or three car garages. They will usually be less interested in financing as they will be selling another property at the same time and buying their new home with cash
When potential buyers see a line of people waiting at one of the location and not at the other, they assume the busy one is superior, and then they follow the crowd.
It is a phenomenon known by many names ‐ pack mentality, peer pressure, following the herd – and it plays an absolutely critical role in selling real estate.
You can make the herd mentality work for you:
The idea is to bring together a group of qualified prospects interested in the same property, thus creating a sense of urgency.
When buyers compete for real estate, almost like in an auction setting, the fear of loss will often compel him or her to buy much faster. Creating urgency creates a competitive environment that helps property sell.
Considering having a launch party?
- Think about hosting in a smaller venue than you might actually need. That way potential buyers will feel the squeeze, both psychologically and physically, when surrounded by a group of people all interested in the same thing.
real estate marketing,