Technology has dramatically changed over the years, completely reshaping the business world with respect to our ability to communicate. We can all say that because of the technological advancements in today's society, we are becoming closer together, especially through social media outlets like Facebook, Twitter and Linkedin. These outlets have helped individuals keep in touch, and more importantly has helped companies spread their message and promote their services in a cost efficient way. Here are some concrete benefits to using social media as a primary business promotional tool.
1) Cost efficiency
2) Social media has penetrated different generation
3) Businesses are able to directly target qualified end buyers in a quick manner
4) Direct communication
5) Influences people’s ability to purchase