Love Isn’t Logical
Flip through most condo ads and you’ll see the same thing: diagrams, numbers and renderings.
Informative, technical and boring. These ads are cold and only inspire the architect or designer.
This does not appeal to buyers who purchase property for countless reasons, all unrelated to square footage and floor plans.
Buyers need to feel desire for the property, and developers need to make sure their marketing efforts are inspiring that desire. You aren’t looking for award-winning ads—you want ads that make sales.
Because people buy based on a feeling, your ad campaign has to take a lifestyle approach that touches on those feelings and motivates buyers. You can justify the purchase based on numbers, but emotions are what close the sale.
The N5R Solution
Our approach is to present a cohesive marketing campaign which appeals to prospects’ aspirations and desires. Using consistency, imagery, style and content, we offer uniquely personal marketing that speaks to your top buyer segments on an emotional level. When you appeal to people’s feelings, you don’t have to work so hard on the intellectual argument.