Here's the next one-minute segment from the interview that I did. The series covers six business trends that you must know to survive marketing in 2013. This one is about executing inbound marketing.
Some main points:
-people who look for information are not looking through a newspaper, the yellow pages or calling 411 - they Google everything
-people are searching, so make sure your business will be found
-it's not intrusive, mass mailing or newspaper circulation
-it's finding the people who are looking for you
You therefore need to reimagine your outreach. The old marketing ways where you inserted yourself into what customers would read--getting into their mail and newspapers. That works less and less. You have to create what they want to find and make sure it can be found. If you can't work inbound marketing, you will not survive marketing in 2013.
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