The goal of any sales and marketing team is to convert a lead to a customer. Twitter can open a door to a conversation, and transition to a face-to-face, phone, or even email conversation. This is part of the marketing process of converting curious followers into important sales leads. It tends to work in two steps:
- Scan lists daily to see what your prospects are saying each day and try to find an opportunity to start conversations.
- By offering relevant and valuable content you establish yourself as a leader, and most importantly you are top of mind during their buying process.
Google, and sales and marketing automation platforms such as HubSpot, increasingly reward your marketing website for social connectedness and engagement. That said, it is important to go about things the right way. You want to generate leads in addition to driving up your Google rank.
N5R uses a tailor-made version of the most powerful online sales and marketing automation softwareto track leads such as Twitter followers. If you are interested in this approach, we can give you free recommendations. Click to sign up for a free social media review.