Email is one of the most technologically mature ways to communicate on the internet. Over the years, email project marketing methods have shifted in the same way as marketing in general. Gone are the days of spray-and-pray mass messages to strangers, most of whom will just delete the message or mark it as spam. If you're a project sales expert or running a project sales agency, you need to know the methods that have been developed to turn prospects into leads, to keep leads engaged or increasingly interested, and to convert those leads into real estate or condo project sales. These are the 4 Pillars of Effective Email Marketing Campaigns.
- Create prospect-targeted email campaigns and newsletters - Find out the interests of your target market and speak to them. A one-size-fits-all email actually fits nobody. Organize your campaigns with automation to spend less time micromanaging.
- Provide analytics including click-through rates and unsubscribers for every campaign - When your project sales experts can see the effectiveness of each individual message they will put more time and emphasis on what works.
- Create and email newsletters for prospects and provide them with insights about this real estate or condo project - It's not enough to contact a prospect or lead once. Keep them in the loop with content that will interest them.
- Automatically manage lead unsubscriptions - It's a pain to read complaints that unsubscribed leads are getting unwanted messages, and it takes time to sort through this manually. Good project marketing software will manage that automatically, to save everyone time and stress.
The proper uses and methods of email marketing campaigns are well established, as is this method. It may seem time consuming, but your condo or real estate project sales will benefit.
Now you can put even more of N5R's knowledge of sales to work for you and really take your project's sales to the next level. Just click below to download a free chapter of our new book, It's Not The Market, It's Your Marketing, available now on Amazon.ca.