In 2012, 1.3 billion online video viewers around the world watched an average of 180 videos per person each month, according to the gettyimages infographic "Why Your Brands Need Video." Global users love online video, which is why marketers stand behind the notion that online video is the number one sales tool in the world.
At the start of 2013, Vine debuted. The six-second, Twitter-owned video-sharing app shook up social media, and marketers quickly caught on. Why? Vine has more than 40 million users as of this past late summer, and every second five tweets linking to a Vine are posted, shares an infographic from The 7th Chamber. As people depend on their Apple 5c smartphones and new tablets by T-Mobile for even buying a condo, realtors need to occupy the social spaces where buyers are trying to connect with them. The real estate industry isn't excluded from using Vine for marketing and selling purposes; the video tool could even sell a condo. Here's why:
A forward-thinking real estate marketer sees Vine as an opportunity for brand building and authority while still having fun. It's like a company-sponsored happy hour where you can let loose a little for a good time while still using it as an opportunity to internally connect and network. Vine is free. It's entertaining. It's visual, and it's a branding, lead-generation tool.