In today's fast-paced world, there is little to no room for mistakes in your marketing strategy. In short, if you take one misstep, you fall behind! Use than nine tips to help you along.
Strategy 1. Think Big . No matter the size of your business, act as if you are the largest and most successful person in the industry. Spend more time with more important tasks such as marketing strategies, improving customer relations, and implementing new strategies to expand your services.
Strategy 2. Be different and stand out from the crowd. Try something different! Don't be afraid!
Strategy 3. Build relationships with your customers. Statistics show that for each month that goes by, customers lose 10% of their buying power. Contact your customers on a regular basis. Mail them a sales flyer, newsletter etc. to keep your name, phone number, and service on their mind and on the tip of their tongue.
Strategy 4. Collect E-Mail Addresses. Get permission from your customers to use their e-mail address. Periodically send updates to your client base. Remember that you must have their permission and avoid overuse. If you do this properly and efficiently, e-mail can be a powerful and inexpensive means of communication.
Strategy 5. Hire top sales people. Successful businesses realize the quality of their sales staff is critical to their growth in the marketplace. Sales people must understand their strengths and have a well-defined plan to reach their potential.
Strategy 6. Put a shopping cart on your website. Online sales continue to grow at an ever-rapid pace. This market is populated by those who want to save time, avoid crowded stores, convenience, and the ability to shop outside of store hours. Consider E-Bay, which brings in millions of dollars of sales annually. It's simple and free to sign up. If you don't want to use E-bay, think about using your own shopping cart portal.
Strategy 7. Pay-per-click (PPC) advertising. Many business owners are finding pay-per-click advertising is an easier and cheaper way to reach a larger market. Pay-per-click will ensure you get top visibility on websites driving more customers to your door. Advertisers bid on keywords and the more popular the keyword, the more expensive each click is. The most popular pay-per-click advertisers are Google, Business.com, and Yahoo.
Each of these marketing tips provides a simple, low-cost way for you to boost your sales and profits quickly. This may seem formalaic at the fore but after awhile, you'll see the results.