In the coming weeks, Google Analytics in Real-Timewill make it easier to track your site traffic than ever before. I'd like to share with you some of my favourite features of this program.
- Measuring social media impact. One method of using these reports is to gauge the instant impact of social media. Whenever a new blog is posted, a tweet is sent out. With Real-Time, we see the immediate impact to site traffic.
- Campaign measurement
Another way to use Real-Time is to make sure campaign tracking is accurately implemented before launching a campaign. When preparing to launch a campaign it’s crucial to make sure your measurement plan is working before you start driving visitors to the page. With the Real-Time reports you learn almost instantly whether you’re getting the data you want in Google Analytics.
- Accessing Real-Time. You’ll find the Real-Time reports only in the new version of Google Analytics. If you’re not already using the new version, you can start by clicking the “New Version” link in the top right of the screen. Real-Time reports are in the Dashboards tab (though they will move to the Home tab in the updated interface next week). You will have access to Real-Time reports if you are an Administrator on your Analytics account, or if you have access to a profile without profile filters. Real-Time does not support profile filters.
Currently, the lucky few have access to Google Analytics in Real-Time, however in the coming weeks everyone will have access. For the next few weeks, the remainder of us will just have to be patient. We’d love to hear about how you are using (or planning to use) Real-Time, so tell us about it in the comments section!