I've been in the business for many years and have seen the re-balancing of how Canadians consume media. As a recent Canadian Radio-television and Telecommunications Commission reports states: "Approximately 95 per cent of Canadian households can access broadband services using land-line facilities." And, according to recent data from Web research firm comScore, Canadians spend more time online than anyone else on Earth. And yet I still see high-profile marketing and advertising agencies avoid recommending Internet marketing to their real estate clients.
In this hot condo real estate market in Toronto, real estate developers can find ways to break through the clutter; but at the same time they may have respond to their agency's hesitation. Why do traditional agencies shy away from leveraging "online" opportunities? I'll reveal a few in this short video.