Marketing is both an art and a science and the science of Marketing has come a long way over the past 10 years - even 5 years. Marketing campaigns that used to work now are being ignored by your target audience. One marketing mistake that I've seen is "Wasting Media Budgets."
Buying media is buying time to spend with a target audience and if condo real estate buyers are online, then you need to find ways to capture their attention online. Why purchase print and outdoor billboard ads when they are:
1. Extraordinarily expensive (print ads can cost up to 500% more than a google adwords campaign)
2. Not measureable (how do you know a print ad worked?)
3. Make it too hard for the condo buyer to interact with your brand (from a google search or youtube video, reader can click to your web site in one click VS. reader flips through magazine and sees your ad, has to remember your URL when they go to computer, etc, etc).
NR5 provides you with the tools you need to make your condo development web site a lead generation machine - from social media management, online video production, google adwords campaigns, lead nurturing email management, and more...
You can read 9 more marketing mistakes condo real estate developers make in my free e-book "N5R Developer's Guide" or watch a video below that explains how to better make use of your media spend.