Our marketing technology partner, HubSpot, released an interesting blog post on how digital media, especially social media, is changing how consumers buy. "Consumers connect, rate, discuss, and consume product information and reviews like never before, making a strong online presence paramount for all sizes of ecommerce businesses."
What does this mean for condo developers?
- listen and respond to any comments, reviews, and mentions about your condo project. This involves taking a proactive social media monitoring program and takes people-time to do.
- turn on and dial up your facebook "Like" button. Promote your facebook Like button tirelessly. Make condo buyers "like" you to get relevant information about the building, such as a video.
- encourage your recent condo purchasers to talk about you online. Happy recent condo buyers are your best friend when it comes to social media. For example, encourage them to share their new home with facebook friends via a special video you've created.
Here at N5R, we take the time to educate condo developers on the "new" condo buying behaviour and the importance of word-of-mouth in selling their condominium properties. And, we take this knowledge to action - executing cost effective and targeted marketing programs that deliver qualified leads and online buzz about their condo development.
Contact us today to get a complimentary social media assessment!