Get To Know The Online World.
The Internet drives 80 to 90 percent of all real estate sales and gets 2 percent of the average marketing budget.
But because most of us don’t have the time to become Google experts (and that’s what’s required, because things change at warp speed), I recommend hiring one. They’re usually in their 20s, possibly working out of their basements, and their heads are filled with knowledge it would take most of us a lifetime to acquire. Hiring a skilled Google expert is probably the best investment you can make. And it’s an investment that should be made, considering the Internet drives 80 to 90 percent of all real estate sales despite being allocated only 2 percent of the average marketing budget.
In the old days of marketing, your print ads were separate from your direct mail which was separate from your sales center, and so on. Nowadays, every marketing initiative you do should drive people to the one, central marketing hub you have – your website. Every single touch point you create with a potential buyer – whether it’s over email or on a billboard, at your sales center or in a phone call – should drive people to your website so you can track what’s working and what isn’t.
Traditional marketing pieces that sync with your website can be particularly effective. for example, a postcard is the least expensive direct mail piece you can send – and it’s even better when that postcard addresses a client by name (sally, in this case) and includes a specific call to action: “want to see if you’ve won a weekend in the Florida keys? Log on to: www.atripforsally.com”. Once sally logs on to this unique URL, a salesperson can be notified and can contact her within hours to inquire about her interest in your project.