Across industries we see different rates of adoption for inbound. In our survey, more Ecommerce (89%), marketing agencies (84%), and Software (78%) companies use inbound marketing.
What is your organization’s primary approach to marketing?
How would you characterize your company’s sales and marketing relationship?
Likewise, the same industries with high adoption of inbound marketing also have highly aligned sales and marketing teams: 28% of Ecommerce companies, 31% of marketing agencies, and 20% of software companies have an SLA.
What are your company’s top sales priorities for the next year?
The top sales priority is closing more deals for a majority of industries. Some then prioritize making the sales funnel more efficient while others focus on reducing the length of the sales cycle or training.
What are your company’s top marketing priorities over the next 12 months?
Top marketing priorities vary by industry, with most focused on either converting leads to customers or growing overall traffic to their website.