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Roman Bodnarchuk, CEO of N5R.com, appeared in Adelaide, Australia to help Connekt improve their sales strategy. In this video, see how he compares selling to a customer with dating.
At 0:10 - "What takes the longest time is actually the research."
At 0:52 - To the married people in the room, "You are all very successful salespeople."
At 1:38 - "What I learned is you can definitely fast track the sales process."
At 1:50 - Don't make a business model predicated on "one night stands".
The heart of the analogy is that Roman considers both processes to have a standard procedure--coffee date, then lunch date, then the next event, in a fitting order.
While you can sometimes fast track the process, you should never base your condo selling strategy on always closing a deal based on a single encounter, 100% of the time. It's not sustainable.
For more information from the CEO of an agency that once sold 367 condos in 90 minutes, at $1 million per minute, download the Condo Mastery Podcasts.
N5R's goal is to help innovative real estate developers accelerate the world's transition from single family homes to more efficient and sustainable multi-family residences with a full range of powerful and proven sales and marketing strategies powered by technology."I really enjoyed our sessions with Roman. He’s certainly made me rethink the way I go about my sales role and I look forward to challenging my existing methods to produce better results in the future." - Charlie Gibbings, Project Consultant