Over the past few years, we’ve established the challenges and priorities for
marketing and sales teams in the State of Inbound report. This year, we introduced a new angle in our study: do marketers believe in their organization’s marketing strategy?
Turns out, 61% of marketers felt their organization’s marketing strategy was effective.
When HubSpot looked into the composition of strategically effective marketing organizations, they found
inbound organizations were 4 times as likely to rate their marketing strategy highly.
Based on their data, inbound marketers are much more likely to be satisfied with the tactics their organizations are prioritizing.
Do you feel that your organization’s marketing strategy is effective? What is your organization’s primary approach to marketing?
What are your company’s top marketing challenges? by Do you feel that your organization’s marketing strategy is effective?
When we looked at the challenges faced by effective and ineffective marketing teams, we found that 10% more of ineffective teams cited challenges with managing their website (32% of ineffective teams said it was a challenge, compared to 22% of effective teams).
Perhaps lack of control or technical limitations to ineffective teams’ websites also impacts lead quality: In a separate question about the best sources of leads sales team receive, ineffective marketing teams were 2 times more likely to admit the best leads were produced by sales compared to effective teams (just 17% of effective marketing teams ranked self-sourced sales leads as the highest quality leads for their organization, compared to 35% of ineffective teams.)
Many components contribute to a marketing team’s failure to provide quality leads to Sales, but with a third of ineffective marketing teams saying they have trouble managing their own website, this barrier likely contributes to marketing’s failure to provide great leads.
Which source provides the highest-quality leads for your sales team? by Do you feel that your organization’s marketing strategy is effective?