What will the future of marketing look like? We asked what channels marketers are planning to add to their marketing mix in the next year.Read More
This year’s survey data on sales technology makes one thing abundantly clear: It’s time for sales and marketing tech vendors to have an integration conversation. “Lack of integration” tied for respondents’ #1 CRM challenge with “manual data entry,” the #1 challenge in 2015.Read More
How does your company’s current budget for inbound marketing compare to last year’s?Read More
The handshake between Sales and Marketing tends to produce the most measurable results for a marketing team.Read More
Over the past few years, we’ve established the challenges and priorities for
marketing and sales teams in the State of Inbound report. This year, we introduced a new angle in our study: do marketers believe in their organization’s marketing strategy?