(Hint, it’s outbound)Read More
This year’s survey data on sales technology makes one thing abundantly clear: It’s time for sales and marketing tech vendors to have an integration conversation. “Lack of integration” tied for respondents’ #1 CRM challenge with “manual data entry,” the #1 challenge in 2015.Read More
How does your company’s current budget for inbound marketing compare to last year’s?Read More
The handshake between Sales and Marketing tends to produce the most measurable results for a marketing team.Read More
Over the past few years, we’ve established the challenges and priorities for
marketing and sales teams in the State of Inbound report. This year, we introduced a new angle in our study: do marketers believe in their organization’s marketing strategy?
What are your company’s top marketing priorities over the next 12 months?Read More
Marketers today are focused on converting the visitors they attract into leads and customers. Next is growing traffic to their website, followed by increasing revenue from existing customers (upselling).
Clearly, the mandate marketers received is: “Keep the engine running” with a keen eye toward monetizing their marketing activities.