Overated Marketing Tactics

(Hint, it’s outbound)

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How Different Industries View Inbound

Across industries we see different rates of adoption for inbound. In our survey, more Ecommerce (89%), marketing agencies (84%), and Software (78%) companies use inbound marketing.

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The State Of Sales Technology

This year’s survey data on sales technology makes one thing abundantly clear: It’s time for sales and marketing tech vendors to have an integration conversation. “Lack of integration” tied for respondents’ #1 CRM challenge with “manual data entry,” the #1 challenge in 2015.

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Marketing ROI: Measuring It Is Hard, But For Those Who Do It Get More Budget

How does your company’s current budget for inbound marketing compare to last year’s?

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We Need To Talk: Marketing, and Sales Disconnect

There’s always room to improve the handoff between Marketing and Sales, and our data shows marketing and sales teams need to continually communicate and refine their SLA, even if there’s already one in place.

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Marketing And Sales Alignment Is Critical To A Successful Marketing Strategy

The handshake between Sales and Marketing tends to produce the most measurable results for a marketing team.

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Inbound Marketing Means More Effective Strategies

Over the past few years, we’ve established the challenges and priorities for
marketing and sales teams in the State of Inbound report. This year, we introduced a new angle in our study: do marketers believe in their organization’s marketing strategy?

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How Marketing and Sales Challenges and Priorities Shift Over Time, and Differ Between Inbound and Outbound Teams

What are your company’s top marketing priorities over the next 12 months?

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Todays Top Marketing and Sales Challenges

The most challenging tasks facing marketers are generating leads and traffic, proving ROI for marketing activities, and securing budget.

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Today's Marketing and Sales Priorities

   Marketers today are focused on converting the visitors they attract into leads and customers. Next is growing traffic to their website, followed by increasing revenue from existing customers (upselling).
   Clearly, the mandate marketers received is: “Keep the engine running” with a keen eye toward monetizing their marketing activities.

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