Years ago, when it came to retailing appliance, Sears was king. They were by far the largest appliance retailer in Canada and they had no problem dominating their competition. They had their marketing down and their overall sales showed it. The problem was that their Internet sales weren’t performing at the same rate. It wasn’t that hard to believe. Appliances are a major purchase for most consumers. It’s a buying decision that consumers want to take their time with. They want to shop around and see what their purchase looks like in person. That’s why they came to N5R for help. Sears needed a marketing campaign that would boost their online sales and show customers how easy buying an appliance online can be.
Biloxi Mississippi was once a booming city, filled with luxury estates. Its beautiful coast was lined with luxury resorts, restaurants, shows, and casinos. All that was wiped away though in 2005. Hurricane Katrina came ashore in Biloxi and devastated the cities infrastructure in way that residents simply could not believe. N5R's challenge was to sell a luxury condo project in place that according to Mississippi’s Governor, “looked like an America Hiroshima”