News

Visuals Trump Text in Driving Engagement in Social Media Marketing

Lately, I'm sure you've noticed there's been no shortage of buzz about the value in leveraging visual content for marketing -- particularly when it comes to social media marketing. And sure, most will agree that visual content is easier on the eyes. But does it work?

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Topics: visual content, infographic, social media, marketing, toronto, n5r

Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals

Been meaning to experiment with Facebook ads but first-time jitters holding you back? We don't blame you. PPC, no matter which platform you're using, has the tendency to make marketers who are new to online advertising break out in a cold sweat. You have to learn the nuances of the platform, decipher the meaning of proprietary metrics, understand your segmenting options, and then there's the bidding. Oh, the bidding! That's a science in itself. 

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Topics: advertising, facebook, Hubspot, marketing, toronto, n5r

A Simple Calculator to Determine Your Monthly Traffic & Leads Goals

You know when your boss asks you what your leads goal is, and you don't know how to answer because it's basically just a shot in the dark? Or how about when he asks how your new fangled inbound marketing is going to help you drive leads to the sales organization? It's hard to make the case for inbound to a non-believer when your projections aren't based on math, isn't it?
It's high time to start making your monthly inbound traffic and leads goals based on your business' growth goals. And we're here to tell you how! The good news is that it's ridiculously easy, and with the help of our friend Greg Elwell over at B2B Inbound, we've created an Excel template that you can download and save to make this goal-setting easy as pie every month. With just a few quick inputs, this template will do all the math for you, and you'll be able to know exactly how much traffic and leads your inbound marketing efforts need to drive each month for your sales organization to hit their numbers, and your company to meet its growth goals.
Read more at HubSpot Blog
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Topics: real estate marketing, how to increase real estate sales, lead generation, increase condo sales

How to Separate the Good Marketing Leads From the Bad

Unqualified leads don't mean any harm, but the truth is, they can be a drain on internal resources and can muck up your marketing data and campaigns.
So by training your team or software platform to identify bad leads and remove them from your sales queue, you can save your company time and get a better sense of what truly classifies a lead as a promising one.
It's time to separate the good eggs from the bad. Here are three sure-fire tactics to help you do just that.
Read more at HubSpot Blog
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Topics: real estate marketing, how to increase real estate sales, lead generation, increase condo sales

International Real Estate Story

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Topics: real estate marketing, international real estate, residential real estate, investment in real estate

The False Choice of Mediocrity

This Article was written by, Seth Godin


Too often, we're presented with choices that don't please us. We can pick one lousy alternative or the other. And too often, we pick one.

I was struck by Apple's choice to put a glass screen on the original iPhone. Just six weeks before it was announced, Steve Jobs decided he wanted a scratchproof glass screen. The thing is, this wasn't an option. It wasn't possible, reliable, feasible or appropriately priced. It couldn't be done with certainty, and almost any other organization would have taken it off the list of appropriate choices.

It was unreasonable.

And that's the key. Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.

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Topics: Steve Jobs, Apple, Choice, social media, marketing

What to do when you know your website sucks?

This article was written by  Murray Sye

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Topics: inbound marketing, blog, content, website, Goal, social media, n5r

Explore Your Marketing Campaign With Memes

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Topics: n5r blog, inbound marketing, traffic, linkedin, Social Networks, Memes, promote, facebook, marketing, n5r, twitter

11 Clever Ways for Marketers to Reconvert Their Leads

This article was written by Hubspots very own, Pamela Vaughan 

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Topics: seo, blog, Marketers, Call-to-actions, Leads, email marketing, facebook, HubSpot Tips

5 Pointers for Long-Term Social Media Marketing Success

Time, preparation and proper execution are all essential if you want to go ahead with a social media marketing campaign. We have seen that there are many benefits to using inbound marketing, but making sure it is done properly will increase your companies chances of long term success. Here’s a 5 step checklist that you should use to assure long term marketing success with social media.

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Topics: inbound marketing, blog, content, social media, facebook, marketing, n5r, twitter

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