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Twitter Do's and Don'ts for Condo Real Estate Developers

Twitter can be much more than a 140 character sound bite for your condo development - it just may be the easiest way to keep the conversation going with prospective condo buyers. Just think about it, this is a free marketing tool that allows you to make daily connections with your leads or recent buyers who are your best ambassadors for word-of-mouth sales opportunities.

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Topics: real estate marketing, social media, twitter

Top 3 features in Twitter for Business Account

Twitter is a must-have for condo developers and now it's even easier to make your business come to life with more than 140 characters - with the newly announced Twitter Business Account

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Topics: condo marketing, n5r, twitter, business accounts

N5R produced Condo Outlet TV Show airs Tonight

Don't Forget to Tune in to Shop TV(Rogers Channel 21) Tonight at 6:30 for the Condo Outlet TV Show produced by N5R.
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Topics: Condo Outlet, tv, advertising, marketing, toronto, n5r, condo, produced

How to Easily Master PPC Through Relevancy

Let's do some quick math. PPC + Inbound Marketing = Relevancy. Furthermore, Relevancy = Sales. Paid searchcan be difficult, but it doesn't have to be if you adhere to the basic principles of inbound marketing. Being relevant can also be difficult in terms of finding opportunities, but it is a key component to connecting with your target market. With paid search, if a user on Google or Bing types in a search query, you as a marketer have the ability to present an offering that is almost identical to what was specifically searched for by that user. Now isn't that the perfect opportunity to be relevant?

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Topics: landing pages, ads, ppc, margeting, digital

The Erosion in the Paid Media Pyramid

Since the invention of media (the book, the record, the movie...), there's been a pyramid of value and pricing delivered by those that create it:


Starting from the bottom:

Free content is delivered to anyone who is willing to consume it, usually as a way of engaging attention and leading to sales of content down the road. This is the movie trailer, the guest on Oprah, the free chapter, the tweets highlighting big ideas.

Mass content is the inevitable result of a medium where the cost of making copies is inexpensive. So you get books for $20, movie tickets for $8 and newspapers for pocket change. Mass content has been the engine of popular culture for a century.

Limited content is something rare, and thus more expensive. It's the ticket that everyone can't possibly buy. This is a seat in a Broadway theater, attendance at a small seminar or a signed lithograph.

And finally, there's bespoke content. This is the truly expensive, truly limited performance. A unique painting, or hiring a singer to appear at an event.

Three things just happened:

A. Almost anyone can now publish almost anything. You can publish a book without a publisher, record a song without a label, host a seminar without a seminar company, sell your art without a gallery. This leads to an explosion of choice. (Or from the point of view of the media producer, an explosion of clutter and competition).

B. Because of A, attention is worth more than ever before. The single gating factor for almost all success in media is, "do people know enough about it to choose to buy something?"

C. The marginal cost of one more copy in the digital world is precisely zero. One more viewer on YouTube, one more listener to your MP3, one more blog reader--they cost the producer nothing to produce or deliver.

As a result of these three factors, there's a huge sucking sound, and that's the erosion of mass as part of the media model. Fewer people buying movie tickets and hardcover books, more people engaging in free media.

Overlooked in all the handwringing is a rise in the willingness of some consumers (true fans) to move up the pyramid and engage in limited works. Is this enough to replace the money that's not being spent on mass? Of course not. But no one said it was fair.

By head count, just about everyone who works in the media industry is in the business of formalizing, reproducing, distributing, marketing and selling copies of the original creative work to the masses. The creators aren't going to go away--they have no choice but to create. The infrastructure around monetizing work that used to have a marginal cost but no longer does is in for a radical shift, though.

Media projects of the future will be cheaper to build, faster to market, less staffed with expensive marketers and more focused on creating free media that earns enough attention to pay for itself with limited patronage.

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Topics: marketing, free content, public, media, BLMF, social, mass

8 Key Mobile Marketing Trends

It is a brave new world for mobile marketing, and without a proper guide, you could get lost in all the new developments. To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. 

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Topics: marketing ideas, mobile, tricks, trends

Dominate SEO by Marketing Locally

The number of people you can reach around the world using the internet is astounding, but if you are a local business, reaching all of these people could be a waste of your time. Luckily, by using a combination of page optimization, inbound linking, social media involvement and focusing on local search terms, you can get your site to a top ranking position in local search easier than you might think. Hubspot’s Corey Eridon has a new blog post, in which he outlines the importance of using long tailed keywords, Google Places and other local directories and let’s you know how to best optimize your blog content. Click here to read the article.

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Topics: 2011 real estate, seo, ad agency, advertising, ad agencies, ads, search, locally, local, Hubspot, marketing, n5r, 2011 Social Media Marketing

CondoOutlet TV

We produce a half and hour long TV show for www.CondoOutlet.com. It plays Monday and Thursdays at 6:30pm on Channel 21. Tune in to see some of the most interesting condo projects in Toronto.

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Topics: social media blog, Video, blog, condo investment, real estate investments, advertising, video production, web site design, web site optimization, real estate, toronto, n5r, condo, online marketing, tv production, corporate video production

Using Content Visualization with Your Web Marketing

Visualized content has become a very powerful tool when posting reports or articles on your website and for a good reason, it grabs the audiences attention quickly. Largely, people are not likely to dive into a large block of block of text, but if you are able to convey a point right away using visualized content, they are likely to read your article to learn more about that point. Hubspot’s Pamela Vaughn recently posted a list of 17 examples of great visualized content on her blog, check it out here and see how using visualized content can help out your website or blog.
 

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Topics: advertising, content, visualization, visualized, online, Hubspot, marketing, n5r

Design Solutions - N5R Produced Corporate Video

 Recently we produced a video for Design Solutions.

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Topics: social media blog, Video, blog, real estate investments, advertising, real estate, toronto, n5r, online marketing

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