The Price is Right

Posted by Roman Bodnarchuk on Tue, Sep 13, 2016 @ 17:09 PM

“Make your product easier to buy than your competition, or you will nd your customers buying from them, not you.” - Mark Cuban

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 40% (20 out of 50) of the fastest-growing B2B companies make their pricing public.
 
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Of the 20 companies that make their pricing public, 14 use tiered pricing.

 

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Of the 14 companies with tiered pricing, 6 have CTAs prompting enterprise customers to request quotes.

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Why do companies treat selling to the enterprise di erently than selling to everyone else? ere are lots of factors, but it usually comes down to scale. Rolling out a product or service to a massive organization can be a seriously complex (and expensive) undertaking.

So while being able to make unassisted purchases on a B2B website is convenient for most, enterprise customers need to be able to talk through the ner details of your product/service with a real human before they buy.

 

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Download It's Not the Market, It's Your Marketing

 

 

 

Topics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014

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