This stylish and visually engaging production follows all of the rules previously established in this sales video series. It sells the neighbourhood, it shows the person behind it and his vision, it helps the prospect imagine what it would be like to live there--it sells a lifestyle. What it also does from a company perspective is, using the ticker and text, it connects the viewer to social media. If there is anything as important as creating a great sales video, it's cross-promoting it across all available social media channels. That is where people are looking and spending their time online today. That is where you will reach leads and begin converting them into buyers.