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Real Estate- Selling the Lifestyle

Flip through the weekend newspaper in your city and pay close
attention to the condo advertisements. You will no doubt see the same thing time and time again – diagrams, numbers and renderings on ads full of technical dry information. Most of it is totally boring.

95% of the realtor ads in the newspaper you will find a large photograph that features the exterior image of a building.  They are trying to connect with us logically, when what they need to do is connect with us emotionally.

Selling on emotion is the key Look at some of the great car companies who do not sell us on horsepower or the steering, but try to sell us on the feeling of driving their car. If they want to sell a convertible they will create an ad in one of those beautiful spots in the word where the driver is whipping around corners with the top down, the sun is shining brightly and the driver’s hair is blowing in the breeze.

It’s a classic advertising technique – don’t advertise the car, advertise how they will feel using the car. The same thing happens with beer, razor or cologne ads that make it seem as if by using their product, gorgeous women will fall at your feet or your life will improve in some unrealistic way.

Or maybe it’s a shower gel that is going to transport you a thousand
miles from all of your stress, or a diet soda that will make you feel 15 years younger. How do people feel when they use these products? They feel great.

Therefore, especially in real estate, the advertising approach should sell the feeling of using the product, rather than the nuts and bolts of the product itself.

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Topics: real estate marketing, buy a condo, sell the lifestyle, developer's guide, emotional marketing

The “Housing Slump” - Ontario Real Estate

By Katherine Bialczyk

Is it a good idea to invest in real estate? Buy a cottage in Ontario? Or is it better to sit back and wait for the “economy” to correct itself?  Well, for those of you lucky enough not to endue lectures about Adam Smith’s “Invisible Hand”, I will give you my two cents on the topic.

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Topics: 2011 real estate, Condo Outlet, condooutlet, condominiums in toronto, buy a condo, buy a home, real estate investment, condo investment, housing market, investors, investment toronto, investment, Condos Investment, Cheap Deals, real estate, n5r, condos, condo

Top 10 Inbound Marketing Ebooks and Webinars of 2010

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Topics: n5r blog, n5r case studies, website optimization, buy a condo, real estate investment, web site optimization, social media, social media future, HubSpot Tips, real estate, marketing, condos, advertising on social media, online marketing, Ebooks, Inbound, Webinars

Case Study: CondoOutlet

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Topics: Condo Outlet, n5r case studies, condooutlet, Roman Bodnarchuk, buy a condo, buy a home, real estate investment, socialmedia, socialmedia marketing, property marketing

Better buy now....or else!

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Topics: toronto marketing, real estate marketing, buy a condo, buy a home, toronto condominiums, real estate agent, social media, real estate, marketing, advertising on social media

Ocular Canada Welcomes Tridel to the Neighborhood

N5R explored the small business's of Bloor West, in search of their thoughts on Tridel joining the neigborhood.

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Topics: Roman Bodnarchuk, Toronto real estate, buy a condo, toronto properties, toronto condominiums, toronto online marketing, toronto condominiums buying, property marketing, social media, real estate, toronto, buy

Tridel's One Old Mill

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Topics: toronto social medias, Roman Bodnarchuk, Toronto real estate, condominiums in toronto, buy a condo, socialmedia, internet, toronto properties, toronto condominiums, toronto condominiums buying, facebook, toronto, buy

Vivo Resorts

N5R was in attendance for Vivo Resorts presentation hosted by Cary Mullen.
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Topics: toronto marketing, Roman Bodnarchuk, Toronto real estate, real estate marketing, condominiums in toronto, buy a condo, toronto properties, toronto condominiums, toronto, buy

Condo Outlet presents Oasis Condominiums

ttendance for Condo Outlet's presentation on Oasis Condominiums.
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Topics: toronto marketing, toronto social medias, Roman Bodnarchuk, Toronto real estate, real estate marketing, condominiums in toronto, buy a condo, toronto properties, toronto condominiums, toronto online marketing, toronto condominiums buying, real estate, marketing, toronto, buy

N5R invites clients and friends to celebrate 12th anniversary

Toronto, ON (PRWEB) September 24, 2010 - N5R, a global marketing and advertising firm with an international portfolio including clients spanning the automotive, residential real estate, hotels and resort, computer software and pharmaceutical industries, is excited to announce its 12th anniversary this month.

September 2010 marks more than a decade of successful N5R advertising campaigns, digital and social media strategies and sales for clients all over the world.

With N5R’s anniversary announcement comes the news that the company has relocated its corporate headquarters to a new office space in the heart of Toronto’s Bloor West Village.



Says N5R’s CEO Roman Bodnarchuk, “We’re excited about our new offices – it’s very large and can accommodate our clients and employees much more comfortably. We look forward to welcoming existing and future clients at our new space.”

To kick off the celebrations N5R is hosting a 12th anniversary party, cocktail reception and free real estate seminar hosted by distinguished guest Cary Mullen, a two-time Olympian and World Cup Champion.

Mullen is the author of How to Win and the visionary developer of Vivo Resorts , a brand new Canadian owned and operated luxury condominium project in Puerto Escondido, Mexico.

N5R cordially invites all of its past and present clients and Toronto friends as well as its Bloor West Village neighbours to join them in celebrating 12 successful years on Wednesday October 20 at 6:30 pm at their new offices at 2487 Bloor Street West (intersection of Bloor Street West & South Kingsway Road – Jane Subway Station).



Space is limited. To register for N5R’s 12th anniversary party, cocktail reception and free real estate seminar, please visit www.beachfrontviews.com/Why-You-Should-Buy-Real-Estate-in-Mexico.

About N5R Over the last decade, N5R has built an impressive international portfolio of clients including residential projects, destination clubs, master-planned communities, condo conversions, and condominium hotels and dozens of the largest global companies and brands, including Apple, Microsoft, Nissan, Ford, Johnson & Johnson, Pepsi, Hershey's, Hilton, Hyatt, Four Seasons, Ritz Carlton and Procter & Gamble. For more information please contact Roman Bodnarchuk at 647.348.869.

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Topics: buy a condo, press release, press releases, toronto press releases, real estate, marketing, toronto

Contact

Toronto
416-604-4900

New York
1.877.502.2028

ceo@n5r.com

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