Fact: There are over 1 billion users now active on Facebook. That's one in seven people on the planet! With so many active users, it's no wonder that it's important for you to get your message out on Facebook. More importantly, a recent study by Lab42 found that 87% of users “like” brands on Facebook and 50% of users believe that a brand's Facebook page is more useful than a brand's website! Whether you are selling your product directly to the public or providing B2B services, Facebook is crucial in delivering your social media message. Getting on Facebook is easy, however once you're on Facebook, how do you make sure that your consumers won't hit the dreaded “unlike” button? Below are the top 4 reasons why consumer's “unlike” Facebook pages.