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How the 5 Major Social Media Platforms Compare

 
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Topics: Google, inbound marketing, linkedin, free seminar, facebook, social media marketing, twitter, Tumblr

Why People follow Brands on Facebook?

The recent article from hubspot listed the reasons why people follow brands in Facebook.

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Topics: Brands, social media, facebook, twitter, follow

5 wrong stereotypes to avoid in social media

Find out ways on how to overpass the main wrong ideas about social media to understand how you should use and adapted to your business to the social media.

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Topics: seo, strategies, fan page, facebook, social media marketing, twitter

Social Media Marketing Challenges - 2011

Social Media Marketing Challenges - 2011
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Topics: linkedin, Challenges, Questions, Measurement, Integration, Customer Engagement, Tweetdeck, Industry Report, social media, facebook, Social media platforms, Hubspot, marketing, twitter, 2011 Social Media Marketing

Facebook Is Developing a Photo Sharing iPhone App

 

Facebook is reportedly developing a photo-sharing app on top of its social graph.

Tech blog TechCrunch reported Wednesday that it had obtained 50MB of images and documents that outline the app. The blog didn’t say how it had obtained the information.

“…The best way to think about it appears to be Path meets Instagram meets Color meets (Path’s new side project) With — with a few cool twists,” says the post.

Launching a photo-sharing app would be a logical move for Facebook, which according to an extrapolation of its own photo upload data has the largest photo collection on the web.

As of now, however, the app is unconfirmed. When asked about the app, a Facebook spokesperson said, “Facebook doesn’t comment on rumor or speculation.”

 

via Mashable

 

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Topics: iPhone, Photo Sharing, Mobile App, facebook

80% of People go through Google -Discover the power of Google

It is time to familiarize yourself with its true power of Google in the world of real estate marketing. Google has transformed into more than just a search engine. Today, you can buy much of your traditional media through Google, including radio and television spots.  In many ways Google is a virtual one‐stop shop for advertising dollars.

However because most of us do not have time to become Google experts I recommend hiring one. Hiring a skilled Google expert is probably the best investment you can make – and it is an investment that should be made, considering the fact that the Internet drives 80 to 90% of all real estate sales, despite being allocated only 2% of the average marketing budget. A great way to lower your cost per lead

Let me give you an example of how Google marketing can pay off:
Lets say your price per lead is $660 from all traditional print marketing Your online cost per lead can be in the $100 range – but of all of our online advertising, the least expensive and most valuable investment was Google. It cost just $13 per lead.

Today every marketing initiate you do should drive people to the one, central marketing hub you have – your website.

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Topics: seo, Google, real estate marketing, cost per lead, blogging, developer's guide, facebook, twitter, Ebooks

Boomers Flooding Social Media

Demand for Condominiums among baby boomers has led boomers flocking to social media tools in staggering numbers.

A recent article in Zoomer Canada cites statistics that show that people over the age of 65 are adopting Facebook faster than any other age bracket. Further, the largest demographic cohort on Twitter is what we call the junior baby boomers - those aged 35 to 49. According to another survey, nearly half of Canadian boomers now utilize at least one social networking tool, and the number is growing rapidly.

The boomers truly are never a group to do things halfway, are they?

As the Zoomer article points out, the opportunity afforded by the boomers' increasing engagement with social media is huge for anyone hoping to market products (like, say, condos) to the group:

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Topics: condo investments, social media, facebook, Canada, Baby Boomers

Real Estate Will Go Social

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Topics: Real Estate Technology, social media, facebook

Inbound Marketing vs. Outbound Marketing

When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.  I call these methods "outbound marketing" where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack. 

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Topics: social media blog, inbound marketing, social media, facebook, social media marketing

How to Benefit from Facebook's 2011 Updates

What does a successful Facebook contest/competition setup look like?
You first need to look over Facebook’s promotion guidelines and clearly define what you’re looking for before you start it. Then decide how you’re going to develop it and plan to give away appealing prizes. Keep everything timely, creative and as simple as possible. Also don’t forget to promote on all of the other marketing channels you use.

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Topics: facebook, social media advertising

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