This article was written by Hubspots very own, Allyson Galle
Have you ever written a blog post and wondered why you didn’t get as much traffic as you would have liked? Aside from original and interesting content, a lot of writers fail to recognize the importance of keywords. Keywords are a group of words that target a specific market. Keywords help distinguish your content from others to ensure that search engines like Google and Yahoo rank your website higher in search results. Here is an example of using keywords to benefit your business:
Can you guess? Here is a hint...It's not Twitter or Facebook!
What are you waiting for? You probably are already a master at using Facebook for personal reasons, now let us help you take advantage of using Facebook to promote and market your business. Below are step-by-step instructions on how to create your Business page on Facebook.
Being able to measure your Facebook advertisements is crucial to understand if your campaigns are succeeding. The Facebook ad metrics dashboard offers a range of tracking tools to help you with your campaigns. However, some tools are more intutitive than others.
The number of people you can reach around the world using the internet is astounding, but if you are a local business, reaching all of these people could be a waste of your time. Luckily, by using a combination of page optimization, inbound linking, social media involvement and focusing on local search terms, you can get your site to a top ranking position in local search easier than you might think. Hubspot’s Corey Eridon has a new blog post, in which he outlines the importance of using long tailed keywords, Google Places and other local directories and let’s you know how to best optimize your blog content. Click here to read the article.
Visualized content has become a very powerful tool when posting reports or articles on your website and for a good reason, it grabs the audiences attention quickly. Largely, people are not likely to dive into a large block of block of text, but if you are able to convey a point right away using visualized content, they are likely to read your article to learn more about that point. Hubspot’s Pamela Vaughn recently posted a list of 17 examples of great visualized content on her blog, check it out here and see how using visualized content can help out your website or blog.
Toronto condo developers rely on printed marketing materials to sell their new condo projects, especially during pre-construction when there is nothing tanglible to show a prospect. Now, in addition to distributing brochures at meetings, trade shows, and sales offices, you can get more bang from your buck if you market this gorgeous brochureware online by posting them on your site, emailing prospects, or linking from your facebook page. And, the best part of putting your brochures online is that search engines capture all the text in your document, which could potentially help your search engine optimization efforts!