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You know when your boss asks you what your leads goal is, and you don't know how to answer because it's basically just a shot in the dark? Or how about when he asks how your new fangled inbound marketing is going to help you drive leads to the sales organization? It's hard to make the case for inbound to a non-believer when your projections aren't based on math, isn't it?
It's high time to start making your monthly inbound traffic and leads goals based on your business' growth goals. And we're here to tell you how! The good news is that it's ridiculously easy, and with the help of our friend Greg Elwell over at B2B Inbound, we've created an Excel template that you can download and save to make this goal-setting easy as pie every month. With just a few quick inputs, this template will do all the math for you, and you'll be able to know exactly how much traffic and leads your inbound marketing efforts need to drive each month for your sales organization to hit their numbers, and your company to meet its growth goals.
Unqualified leads don't mean any harm, but the truth is, they can be a drain on internal resources and can muck up your marketing data and campaigns.
So by training your team or software platform to identify bad leads and remove them from your sales queue, you can save your company time and get a better sense of what truly classifies a lead as a promising one.
It's time to separate the good eggs from the bad. Here are three sure-fire tactics to help you do just that.