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HubSpot & Google teaches YOU how to PROMOTE Your Marketing Campaign!

 
Promoting To Your Audience 

It’s one of the most exciting moments in the lifecycle of a marketing campaign: the launch.

If you’ve been methodical in your planning and executing (with the help of Google Calendar and Google Drive, among other tools), then the launch of your campaign should go smoothly.

In addition to promoting your campaign externally, be sure to promote it internally as well. At HubSpot, we send out a noti cation email (which anyone at the company can sign up to receive) to let coworkers know when a new campaign has launched.

In addition to providing talking points and links to the campaign’s landing page, be sure to include a link to that Google Drive folder you created with all of those neatly organized promo images. This will make it easier for your coworkers to share the campaign with their networks.

Launching your campaign is an important milestone. But remember, in order to get long-term value out of your e orts, you can’t take a one-and-done approach to promotion.

One of the best ways to get sustained value from a marketing campaign? Search engine optimization (SEO): the practice of improving the ranking and visibility of your website’s pages in organic (unpaid) search engine results.

If the goal of your campaign is lead generation, your campaign’s landing page should be the focus of the majority of your SEO e orts. (You should also spend time optimizing blog posts that link to that landing page.)

Here are some of the most important SEO tasks for your checklist:

• Ensure that your landing page is mobile-optimized (learn more).

• Use target keyword(s) in the page title.

• Keep the URL structure clean. For example: o er.yourwebsite.com/free-marketing-guide = good

o er.yourwebsite.com/id=4673007niner/free-marketing-guide-07-17-15 = bad

• Write a compelling meta description. (Note: this won’t a ect rankings, but it can help encourage searchers to click on your website’s result, so make it count!)

Thinking for the long term, you should also spend some time scheduling social posts for the weeks and months following the launch. Think of new angles or insights you can highlight each time so you’re always sharing something fresh with your audience.

If you’re looking to give your campaign a little boost, you always have the option of purchasing search ads around speci c keywords via Google AdWords. This will allow you to show ads to users who use Google to search for keywords related to the main themes of your campaign.

For best results, create alignment between the keywords you bid on, the copy in your ad, and the copy on your landing page (your landing page is where you should be sending people who click on your ads, FYI). If your ad promises something that your landing page fails to deliver, people who click-through will be likely to bounce; and you could end up losing out on potential leads and customers because of it.

Pro tip: make the Google AdWords Keyword Planner your best friend early in the process. The tool will allow you to see and compare the competitiveness (and cost) of purchasing ads around di erent keywords and keyword variations.

And remember: your search ads will only yield results so long as you continue to pay for them. In the long run, investing in SEO and organic audience-building (e.g., through engaging with people on social media) will have a more positive e ect on your campaign. 

 

Download It's Not the Market, It's Your Marketing

 

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Topics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014

HubSpot & Google teaches YOU how to PLAN Your Marketing Campaign!

 
How To Plan Your Campaign 

Ideas for marketing campaigns can come from a variety of sources. Sometimes, for example, there’s a speci c request from another team, while other times it’s your own research and analysis that leads you to a topic.

Regardless of where your campaign ideas come from, you should store those ideas in an easily accessible location. You and your coworkers should be able to regularly add to and comment on those ideas.

Here’s what to do:

1. First, open Google Drive and create a “master” folder for your campaign where you can store all your campaign assets.

2. Next, create a new spreadsheet. Name it “Marketing Campaign Ideas” or something similar.

3. Create separate columns for the following criteria and label them accordingly: • working title (e.g., “How to Stay Organized”)
• format (e.g., ebook, webinar, video)
• persona (e.g, Renter Rick, or Buyer Beth)

• goal (e.g. lead gen, page views, social buzz)
• notes (where you can explain aspects of your idea in more detail)

Once you’ve nailed down the speci cs of your marketing campaign with the help of Google Sheets, it’ll be time to add that campaign to your team’s campaign launch calendar in Google Calendar.

At HubSpot, we can see all of the launch dates for all of our upcoming campaigns— including the precise times for things like webinars, Twitter chats, and contests—all in one, shared calendar.

For a high-level look at what marketing assets and events are coming down the pipe, this calendar is indispensable.

However, to make sure you—as an individual marketer—are keeping track of your speci c responsibilities for a campaign, you can create personal calendar reminders as well.

For example, if you were creating an ebook, you could create calendar reminders for when the rst draft of the ebook’s copy is due, when the nal draft of the copy is due, when the rst draft of the ebook’s design is due, and so on.

 

Of course, setting all of the milestone dates and deadlines associated with planning a marketing campaign requires a ton of communication.

Google Hangouts is an easy-to-use solution for hashing out the details of a campaign with your coworkers, even if some of those coworkers are working remotely.

At HubSpot, we use our campaign planning Hangouts to answer questions like...

• Who is responsible for X task?
• Does anyone need help with a task?
• Does everyone agree with the timeline / nd it reasonable? • Are there any potential roadblocks that could delay launch? • Do we have a backup plan if X doesn’t work out?

At the end of every campaign meeting, we use Gmail to send out a meeting recap, which highlights all of the key takeaways from the meeting as well as what decisions were made.

For complex, multi-channel campaigns (which perhaps include some advertising spend), now would be a good time in the process to create a promotional plan in Google Docs. What should you include in the document? For starters, you can copy and paste all of your meeting recap notes. You’ll also want to answer the following:

 

The best part about doing this in Google Docs is that you can easily share the planning document with your coworkers and collaborators. And they can either edit the document directly or leave comments to the side. (You can control whether someone is able to view, comment, or edit a document via the share settings.)

Through maintaining this “living” document, you can have ongoing virtual meetings throughout the creation, promotion, and measurement phases of your campaign.

 

Download It's Not the Market, It's Your Marketing

 

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Topics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014

Words Every Salesperson Should Live By For Lead Conversion

Words Every Salesperson Should Live By For Lead Conversion

While the body language and tone of voice you use can make or break your success with prospects, what you say still plays a big role in the sales process. Here's our list of the top five words every salesperson should use to interest potential buyers in what you're selling and improve lead conversion.
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6 Ways To Use LinkedIn To Generate Leads – A Beginners Guide

If you have an awesome profile and a company page set up, you'll want to start using LinkedIn to generate leads. Let's start by talking about the two main approaches for using LinkedIn for lead generation.

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A Simple Calculator to Determine Your Monthly Traffic & Leads Goals

You know when your boss asks you what your leads goal is, and you don't know how to answer because it's basically just a shot in the dark? Or how about when he asks how your new fangled inbound marketing is going to help you drive leads to the sales organization? It's hard to make the case for inbound to a non-believer when your projections aren't based on math, isn't it?
It's high time to start making your monthly inbound traffic and leads goals based on your business' growth goals. And we're here to tell you how! The good news is that it's ridiculously easy, and with the help of our friend Greg Elwell over at B2B Inbound, we've created an Excel template that you can download and save to make this goal-setting easy as pie every month. With just a few quick inputs, this template will do all the math for you, and you'll be able to know exactly how much traffic and leads your inbound marketing efforts need to drive each month for your sales organization to hit their numbers, and your company to meet its growth goals.
Read more at HubSpot Blog
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Topics: real estate marketing, how to increase real estate sales, lead generation, increase condo sales

How to Separate the Good Marketing Leads From the Bad

Unqualified leads don't mean any harm, but the truth is, they can be a drain on internal resources and can muck up your marketing data and campaigns.
So by training your team or software platform to identify bad leads and remove them from your sales queue, you can save your company time and get a better sense of what truly classifies a lead as a promising one.
It's time to separate the good eggs from the bad. Here are three sure-fire tactics to help you do just that.
Read more at HubSpot Blog
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Topics: real estate marketing, how to increase real estate sales, lead generation, increase condo sales

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