Tips on How to Sell Real Estate to Millennials

Posted by Avital Borisovsky on Tue, Mar 10, 2015 @ 16:03 PM

Tips on How to Sell Real Estate to Millennials


More than any other previous generation, millennials have grown up using technology. They want information fast and are always on top of the latest trends in technology. When looking for real estate, their first step will be to go online. Here are our tips on how you can cater to these first-time home buyers.

Have a Website that Works

Most people nowadays go online to look for and learn about real estate, and millennials are no exception. Not only should you have an updated website for them to go to, but also include information about the property that could be of interest to them, such as amenities and different nearby attractions.  

Build a Social Media Platform

Social media is a popular platform for communication among millennials. It’s a great way to share our lives with others, post content we like and create discussion online. If you aren’t a part of social media already, start now. Whether it’s Facebook, LinkedIn or Twitter, it’s the best way to advertise your property and get noticed.

Create an Automated Email Campaign

Once you have a potential buyer, it’s important to stay on top of their minds. Every few days send a new email with information your lead might find interesting, whether it’s about your property or something general about real estate like “Important First-Time Home Buying Tips.” Focus on lifestyle and keep them engaged.

Replace Seminars with Webinars

Before the internet, seminars were a great way to engage potential real estate buyers. Today, the internet has all the information you need with answers to all your questions. But not everyone likes to read endless websites filled with information. At N5R, we believe webinars are a great way to engage young buyers and answer their important questions.

While in India, Roman Bodnarchuk discussed what makes webinars a great online marketing tool:

Millennials are transforming the way real estate is marketed. Never before has technology played the role it does today. As millennials begin to enter the real estate market and start looking for their first home, get to know the online trends and use them to your advantage.

Thinking about creating a webinar but don't know where to start? Get an idea of how a webinar should look by registering for one of our daily Muskoka Wharf investor webinars, where N5R's Roman Bodnarchuk discusses a very unique no cost condo investment opportunity.



Related blog: 10 Steps to Follow in Real Estate Sales

Topics: social media marketing, real estate, marketing, Webinars, email campaign

Top 5 Online Marketing Tools for 2015

Posted by Avital Borisovsky on Wed, Feb 11, 2015 @ 13:02 PM

Top 5 Online Marketing Tools for 2015


What you sell is important, but how you sell your product can either help or hurt your business. Building exposure through successful online marketing can build your lead database exponentially, eventually leading to more customers. At N5R, we like to use a program called HubSpot. The programs you choose to use to market your business depends on what your needs are, but here are a few options you might want to consider.


Canva offers free simple-to-use templates and graphics that can make your next social media post or presentation stand out. You have endless options for background and text design, along with countless banners, pictures, buttons, infographics and much more that you can include.  


Building customer personas is important if you want to create targeted online marketing campaigns. Person allows you to input information relating to your ideal customer, such as the gender, behaviours and likes into a layout that makes it easy for the rest of your team to know the type of customer they should be targeting.


Building a relationship with a customer is very important, and a great way to do that is by knowing a little bit about them before getting on the phone.  When you enter a contact’s name, FullContact automatically updates the contact’s social media profile and photo, making it easy for you to know more about them.

While you may be posting your own content to social media, sometimes you might stumble upon a great article that you want to share but still want to be receiving leads. With, you can add a call to action to an external link and have visitors redirected to your site.

Have you ever visited a website, and the moment you try to exit a little box pops up offering you a promotion if you stay on the site? With Picreel, you can do just that. Since most website visitors never return, optimizing your website with exit offers can help capture visitors and turn them into potential leads.

Our list includes just a few of the endless online marketing tools available for businesses to improve their marketing and sales. To learn more about the importance of digital marketing, check out our ebook "Lovable Marketing Campaigns."


CALL US: 1-877-502-2028 is a global boutique Project Marketing firm for the world's best and most innovative real estate developers in 15 countries on 5 continents: 1-877-502-2028
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Topics: marketing, online marketing, digital

Selling is Communicating, and You Already Do It

Posted by Roman Bodnarchuk on Thu, Nov 13, 2014 @ 14:11 PM


Selling is Communicating, and You Already Do It


When I talk about communication, I’m talking about selling. Any time two people communicate, one of them is selling something to the other.

Selling to your kids

Even just talking with your children, getting them to brush their teeth, to have a bath, to get dressed in the morning, all of it requires you to be pretty persuasive.




Selling to your partner

Communicating with boyfriends, girlfriends, husbands, wives, it’s all a form of selling. Any time two humans meet, someone is selling something to someone, and someone is winning.

Everyone is in Sales

We’re all in sales in one way or another, and the sooner you realize this fact, the sooner you will have success at whatever you do.

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!


Also Visit Our Blog On: 5 Steps in a Sales Process


Topics: sales, marketing, communication

Note to Developers: Reason To Use Your Media Budget Wisely

Posted by Roman Bodnarchuk on Tue, Nov 11, 2014 @ 10:11 AM



Stop Wasting Your Media Budget! 

Lets face it, no one reads. In fact, we congratulate you on getting through this blog post. 

 When was the last time you went to a silent movie? Probably never. It makes no sense to replicate that kind of experience on a website. If you go to most sites, they are essentially static imagery and a lot of copy, which creates a boring, silent ad that forces people to read.


According to Statistics Canada, most Canadians spend three times as much of their leisure watching television than they do reading. If they watch far more than they read, does it make sense to throw all of your money into print advertising or to use the amazing medium of the Internet to create long, dull blocks of print? The answer is, of course, no.


Print is the worst performing medium for promoting real estate. But you must be careful not to make the same mistakes on a website that you would in print.

While Canadians spend the most leisure time watching TV, the study also indicated a sharp rise in time spent on-line. What TV and Internet have in common is a rich visual experience, especially with the 

emergence of inexpensive high-definition video. It’s that visual experience which needs to be present in online advertising.

 The N5R Solution

 We know that direct mail and online marketing will outperform any other media you use, including TV commercials, radio ads and print.

 o   85% of all leads are generated by the Internet.

 o   Not only are website results measurable, they also give developers the opportunity to create a television experience online.

 o   We use a lot of Web-based video that doesn’t require downloading special software, but uses programs that are built into browsing systems.

 o   This lets us tell a story using the full media experience, with discussions, testimonials and footage that send a powerful selling message to buyers.

 Video can become your best salesperson, giving your best sales presentation 24 hours a day, 7 days a week.

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Topics: advertising, real estate, marketing, online media, marketing agency, print

Blog Mini-Series, Part 5 of 5: How To Improve Your Sales State Of Mind For Results

Posted by Roman Bodnarchuk on Sun, Nov 09, 2014 @ 13:11 PM


Book the Next Meeting Before They Leave the Room

“If you want to improve your sales, the first thing you need to do is take a good look at yourself, your basic techniques and how you relate to people.”

This blog entry is the last of a mini-series on the basics of effective sales and marketing strategy. This 5-part series provides guidelines for improving our state of mind for results.

  1. Introduction: It’s not your market, it’s your marketing
  2. Get rid of negativity
  3. Always do your research
  4. Sell to women first
  5. Book the next meeting before they leave the room

Book the Next Meeting Before They Leave the Room

You cannot call yourself a salesperson if you ever leave a meeting without having booked the next one. The same thing goes with phone calls. It’s a simple rule, but an important one.

Become a Master Scheduler

Now, if you’re dealing with an unqualified lead, they’re probably not going to buy. But if they’re genuinely interested, a true a salesperson will have booked the next meeting before the current one is over.

Someone who’s a master at sales will have booked an appointment before getting of the phone.

Mini-series Summary

How to improve your sales state of mind for results:


  • Bring a positive attitude into your work, your sales and your life.
  • Do your research. Get to know your clients before you meet with them.
  • Sell to women first – typically they’re the decision-makers.
  • Always plan the next meeting before the one you’re in ends.

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!




Topics: sales, marketing, meeting, salesperson

Blog Mini-Series, Part 1 of 5: How To Improve Your Sales State Of Mind For Results

Posted by Roman Bodnarchuk on Wed, Nov 05, 2014 @ 12:11 PM

Introduction: It’s Not Your Market, It’s your Marketing 

If you’re not selling enough, you need to look in the mirror and figure out what you are doing wrong. It’s not the market; it’s your marketing. Don’t ever look at economy and think it affects you. Your sales are completely about your state of mind.

Don’t let the media nonsense get to you.

If you think about the media, those papers get thinner and thinner every day. If I was in a declining industry and every week they were laying off people in my organization and paying journalists less and less, I’d be pretty negative too. That’s why the press is negative about the economy. Don’t believe them. There’s more wealth today than at any other time in history. Global stock markets are at all-time highs. Even US Real Estate, which experienced the biggest fall since the Great Depression, is back to more balanced levels. Within a year or two, they’ll be back at all-time highs.


“If you want to improve your sales, the first thing you need to do is take a good look at yourself, your basic techniques and how you relate to people.”

This blog entry launches a short series on the basics of effective sales and marketing strategy. This 5-part series provides guidelines for improving your state of mind for results.

  1. Introduction: It’s Not the Market, It’s Your Marketing
  2. Get rid of negativity
  3. Always do your research
  4. Sell to women first
  5. Book the next meeting before they leave the room

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!


More from our blog mini-series: Blog Mini-Series, Part 2 of 5: How To Improve Your Sales State Of Mind For Results


Topics: real estate, marketing, economy, stock market

Marketing Start-up Success Story: Backstreet Boys

Posted by Roman Bodnarchuk on Mon, Nov 03, 2014 @ 15:11 PM

Marketing Start-up Success Story: Backstreet Boys

This success story was initiated by a man named Lou Pearlman.

Starting the Boy Band

When I first met Lou he was a very successful entrepreneur.

He made his money on Goodyear blimps and owned a publicly traded company, but his vision was to start a boy band. I didn’t understand why a person would go from owning a publicly traded company to wanting to start a boy band, but he had his reasons. His cousin was Art Garfunkel from Simon and Garfunkel and he had always been very envious of him. He had more money than his cousin, but Art always had way better parties.

What was the motivation?

It’s an interesting motivation, but sometimes your buyers have unusual motivations too. Sometimes we think they’re concerned about price, or quality, but it’s really about something else. For Lou Pearlman, the motivation was jealousy, and because of it, he created a little band called the Backstreet Boys. He was in Orlando, Florida, which was a great place to start. Disney was there, and along with it lots of kids. Lou had never been in the music industry, but he was a brilliant businessman, and when I walked into his office he had plenty of charts and graphs already set up. He really educated me on how you make money in the music business. He knew that, from a business perspective, in order to become successful, he had to create a band that teenage girls would embrace.


Understanding the teenage girl persona

This was back in the early ‘90s when the Internet was just catching wind. There wasn’t any high-speed Internet. It was very basic, almost unrecognizable to what we have today. But there were news groups and chat groups, and Lou knew that these teenage girls would embrace an Internet campaign because they were already using them. Teenage girls figured out news groups and chat groups before anyone else.

Marketing to teenage girls with direct messaging

So we started an online promotion through these groups, just like you would with LinkedIn and Facebook today, and we confirmed what Lou already knew, that people who used news and chat groups were interested in music. From them we were able to create a database of 3.5 million teenage girls around the world. We did this country-by-country with an automated email system.

Capturing detailed data from the registration site

When a teenage girl registered with our site,, we were able send them an email that was very relevant to them. For instance, one of the questions we asked during the registration was, “Who is your favourite band member?” If they said AJ, they would only receive emails that would come from AJ. If, for example, we knew that you lived in Berlin, we only messaged you when we knew the band was going to be putting on a concert in Berlin. If we were putting on a show in a Berlin shopping mall, we would email every teenage girl in our database who lived in Berlin, and that email would come from her favourite band member.

Personalized email messages

The email would be short and sweet. It would simply say, “Hey, I’m arriving on American Airlines flight number,” whatever the flight number was, “in Terminal 3. I’d love to see you. Can you meet me?”

On average every girl that we emailed would forward it to 40 other people. We managed to create riots at these airports, even though the Backstreet Boys had never sold an album.

Launch Marketing and creating demand

It was all about launch marketing and creating demand. At the time we had to figure out who all of the media were, who were the local radio stations and who the local TV stations were in each city. Remember what life was like before Google? We actually had to call around in order to find that information.

The media would show up with their cameras. They usually couldn’t tell what was going on, but they could see all these screaming teenage girls. The boys would walk off the plane and it would look like the Beatles had arrived. All of a sudden they were getting front-page cover stories and news segments.

Staying connected with timely personal messaging

The day after such an event another email would automatically be sent to all those girls from AJ, apologising and saying, “Sorry I didn’t get to talk to you. There were so many people. It was crazy. But would you be so kind as to call your favourite radio station and ask them to play our song?” That was how we got a number one song in every market we went into.

Incremental growth of demand and merchandise

Three weeks later, we’d come back and book a small venue and we’d sell that out. Three months after that, we’d come back and sell out a bigger venue. We created a system for sales and were able to do over $1 billion in merchandise sales.

You can do it too!

All of this was about using the latest available technology, creating a database, creating relevant communication and building brands.

Learn more from my book: "Millon Dollar Minute" 


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Topics: sales leads, generate leads, marketing, Sales Training, backstreet boys

Surprising Facts Of Marketing Campaigns

Posted by Bharat Dave on Fri, Oct 31, 2014 @ 09:10 AM


 What really works for your business?

One of the first things my company does is to begin tracking and measuring our client’s sales and marketing efforts. It’s almost life altering when we present our results. Our clients can’t believe that the things they thought worked best didn’t work at all, and the things they thought worked the least were actually generating 80 percent of their business.

Registration cards will get you inaccurate data.
Let me give you an example. One of the most common tools that developers in residential and commercial real estate use are standard, old-school registration cards. Unfortunately, 70 percent of the data on registration cards is baloney. People will check off the first box in the list nine out of 10 times. Now, people don’t mean to lie. But most of them can’t remember what they had for breakfast let alone how they came to hear about your project. So, if registration cards aren’t telling you where your leads are coming from, is there a more accurate way to track them? Yes, there is.

But before I explain how to track leads, let me stress again why it’s important to track leads.
When most developers do a marketing plan, they don’t bother doing projections. Typically, they do a media plan and say, “okay, we’re going to spend this much on the Chicago tribune. We’re going to do something on google. We’re going to do something on billboards and we’re going to do a print piece.” So, they write out a number of different initiatives as part of their marketing plan, and put a dollar figure beside each one. Done. The problem is that this is old-world thinking. There’s nothing trackable about any of these initiatives – and none of them include projections. So how will you know if the things on your marketing plan are actually working?

Cost-per-lead: Helping to strategically focus your budget.
What I’m challenging you to do is to add a layer of information to your marketing plan by writing down what you expect your cost-per-lead to be and how many leads you’re planning on generating. Then track that information every week, every month. Are you hitting your numbers with the tribune? If not, try changing the creative direction or try something different. If your google ads aren’t hitting your cost-per-lead or you’re not getting enough leads, make a change. Information like this is powerful because, with it, you can strategically focus your budget on things that are producing real results.



Topics: Leads, marketing, lead generation, pay per click

5 Basics of Condo and Real Estate Project Marketing

Posted by Dylan Madeley on Tue, Jul 30, 2013 @ 07:07 AM

The following are the five basics of marketing in general, but my focus tends to be more on the condo and real estate sales side. You're about to read the principles by which I run my marketing agency N5R, ones I swear by to this day. You'll also read why some of these basics apply more to condo and real estate marketing than ever before.

n5r banner

  1. It's not the market, it's your marketing. Your sales are completely about your state of mind. You can read a lot of alarming hype in the media, but if I was in a dying industry and every week they were laying off people in my organization and paying journalists less and less, I'd be pretty negative too. There's more wealth today than at any time in history, and US real estate is approaching 2008 levels. It will be back at all-time highs in a year or two.
  2. Get rid of negativity. I don't care if you're Tony Robbins positive, Negative Nancy could still suck the life out of you. Prefer to hire people with a positive attitude and have no negative talk around the office. Imagine you're an athlete: athletes are very careful about what they put into their bodies because it can affect performance. Well, be careful who you put into your life and work because it can affect your performance too. At the end of the day, customers are buying your positive attitude. Make sure you have some to sell.
  3. Always do your research. It used to be more of a pain but now more than ever there's no excuse. I used to have to book meetings with every client to get to know them and how to sell to them, but now I can find out so much on Facebook and LinkedIn and it may only take a few seconds. Learn all that you possibly can about your client before the first meeting.
  4. Sell to women first. 92% of home purchasing decisions are made by women. Whether it's condo project sales or real estate project sales, if you lose her then it's over. That's why whenever a couple or a family are on the market for a home, every great project sales expert focus on the woman.
  5. Book the next meeting before they leave the room. True, unqualified leads will probably take off without booking anything. But each time a qualified sales lead has a meeting or a phone call with you, then you absolutely must have the next session booked before that meeting or call is done.
This is just the beginning of the story. For more project marketing insights, click to register for your free chapter of my book. You can find all of It's Not The Market, It's Your Marketing on
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Topics: real estate project sales, marketing, project sales expert, condo project sales, real estate sales, marketing agency

5 More Tips For Standout Marketing and Incredible Sales

Posted by Roman Bodnarchuk on Fri, Jul 26, 2013 @ 07:07 AM

In the spirit of my previous post I want to offer you five more tips to help boost your project marketing and make excellent condo project sales. These are excerpts from my ebook It's Not The Market, It's Your Marketing which you can buy on The topics are scattered and if you are left with questions, it can only be because I am condensing whole chapters and case studies into small numbers of words. Be sure to get the whole story from the ebook once you understand how valuable this information is to you.

increase your condo project sales with N5R

  1. It is better to spend money on commissions than on advertising. Condo project ads raise awareness but quality commissioned brokers are more likely to close deals for you. Embrace the broker community and pay the higher commissions. Even if they don't generate sales, you don't want them to ever say anything negative about you, so go out and do as good a job as you can.
  2. Create a Founder's program early in your sales process, and go back into your database. It is better to deal with someone you know than someone you don't, even if you dealt with them years ago and did not do a great job. Having a Founder's program will help create long term relationships with followers who could be receptive to the different projects you have.
  3. Use Video Skype or FaceTime. If your customer lives or works far from you, it is much more convenient to make a Skype call than to drive over to them or have them drive over to you. It's free and easy to use this technology to make presentations over full-motion video, and clients will hear your tonality and see your body language. Though phone calls are good, you get closer to the full experience with new video chat technology.
  4. The sales office experience is extremely important. Play music to set ambiance. Get outdoor speakers so that you are already creating the ambiance before prospective buyers enter your office. Consider the full sensory experience: a clean office with touches of colour and pleasant aromas can create an office that people don't want to leave.
  5. Use the best hardware and software available. Your team of project sales experts will be able to spend more time thinking and doing their jobs better when you automate those grinding processes that use up too much valuable time.
If you hire a great team, train and pay them well and use the marketing suggestions that I give you, this is your greatest chance for success. Make sure to get the full story from my ebook It's Not The Market, It's Your Marketing available on because five brief tips can only help so much.
Get A FREE Chapter of It's Not The Market, It's Your Marketing

Topics: marketing, condo project sales, project marketing, project sales experts