5 Basics of Condo and Real Estate Project Marketing

Posted by Dylan Madeley on Tue, Jul 30, 2013 @ 07:07 AM

The following are the five basics of marketing in general, but my focus tends to be more on the condo and real estate sales side. You're about to read the principles by which I run my marketing agency N5R, ones I swear by to this day. You'll also read why some of these basics apply more to condo and real estate marketing than ever before.

Read More

Topics: real estate project sales, marketing, project sales expert, condo project sales, real estate sales, marketing agency

5 More Tips For Standout Marketing and Incredible Sales

Posted by Roman Bodnarchuk on Fri, Jul 26, 2013 @ 07:07 AM

In the spirit of my previous post I want to offer you five more tips to help boost your project marketing and make excellent condo project sales. These are excerpts from my ebook It's Not The Market, It's Your Marketing which you can buy on Amazon.ca. The topics are scattered and if you are left with questions, it can only be because I am condensing whole chapters and case studies into small numbers of words. Be sure to get the whole story from the ebook once you understand how valuable this information is to you.

Read More

Topics: marketing, condo project sales, project marketing, project sales experts

5 Key Sales and Marketing Ideas

Posted by Roman Bodnarchuk on Thu, Jul 25, 2013 @ 08:07 AM

The five sales and marketing ideas I am about to share with you are short summaries of larger stories. I know what it's like to be busy in the condo project sales and marketing business, so if making it brief is how I can get the message across then I have no problem with that. These ideas come from a wide variety of topics, but they are all related because they are all so necessary for being successful. After that, I will show you where to read coverage of these points in greater detail.

Read More

Topics: Sales and Marketing, real estate, marketing, condo project sales, project sales experts

No Market is Too Tough for Great Marketing

Posted by Roman Bodnarchuk on Mon, Jul 22, 2013 @ 07:07 AM

I run my company N5R on the following motto: It's Not The Market, It's Your Marketing. It is a personal belief of mine, and time and time again different situations have proven it to be true. Granted that some jobs are always more challenging than others, one should not be quick to give up on a market where people are still buying condos, real estate or whatever you are selling. Today I want to share with you one extreme example that I will never forget, an experience which only served to reinforce my convictions. I worked on condo project sales in Jacksonville, Florida, right when the market was crashing in the US. I only did it as a favour to a friend who is a very successful developer in Toronto, who needed to sell as fast as he could and get out.

Read More

Topics: sales, market, marketing, condo, condo project sales

Marketing Tip: Touching on Touchpoints

Posted by Roman Bodnarchuk on Tue, Jul 16, 2013 @ 07:07 AM

Only one percent of people who walk into a condo project sales office will agree to buy on the first visit. Buying a condo is a big commitment, a long term relationship of sorts. How many people do you know who would say yes to a proposal on the first date? For that matter, how many people propose on a first date? It surprises me whenever a condo project sales office is treated like the beginning and the end of condo project marketing outreach. Every different way that you introduce customers to (and, after, remind customers of) your company and your project is what I call a touchpoint. Sales office visits, appointments, advertisements, email campaigns, each of these is a touchpoint to maintain the interest of sales leads. I am briefly going to summarize what you need to know about touchpoints.

Read More

Topics: marketing, condo, condo project sales, project marketing, sales office, touchpoint, touchpoints

Marketing and Sales Tips: Following Up With Customers

Posted by Roman Bodnarchuk on Thu, Jul 11, 2013 @ 07:07 AM

Have you ever watched a movie that started off great but stopped being interesting somewhere in the middle? Or a sports team that jumped out to a big lead early in their game only to lose their advantage and ultimately lose the game? I have seen condo project sales that looked like they were doing everything right to start but were failing to follow up, and it looks remarkably similar. The project marketing process, like the game winning process, takes effort from beginning to end. Today I will discuss how important it is to follow up, and how to follow up, if you want to win the project marketing game.

Read More

Topics: marketing, condo project sales, project marketing, follow-up

4 Tips For An Unforgettable Condo Project Sales or Marketing Office

Posted by Roman Bodnarchuk on Tue, Jul 09, 2013 @ 07:07 AM

Making a sale is never just about the words you say to the customer, even though those matter too. Great marketing is about engaging a wide array of senses. When you send an email, the experience is mostly visual; the less you use photos or videos for your project marketing, the better your words need to be. With phone calls, you have words plus voice tonality and a hint of body language (which gets reflected in how you speak). With Video Skype and FaceTime, you push audio and visual information to the customer. Now, if that customer should come and visit your condo project sales or marketing office, why would you not want to take advantage of all the senses you can engage to your benefit? Let's discuss what successful sales and marketing offices do to give customers a full experience.

Read More

Topics: marketing, condo project sales, project marketing, sales office, marketing office

Where Do You Look For Marketing Inspiration?

Posted by Roman Bodnarchuk on Tue, Jul 02, 2013 @ 07:07 AM

Innovation can be difficult to come by when every company spends most of their time looking at what their competitors are doing. That just results in a lot of copycat marketing, where everyone in the same industry is doing the same thing. You might find condo project marketing or real estate project sales agencies, for example, adopting similar tools and methods to others and hoping for a different result. While it can be smart to keep tabs on your sales competitors, you will have a tough time leading the pack if you don't look anywhere else. Watch the consumer instead. Thanks to social media, it's easier than ever to watch the consumer.

Read More

Topics: real estate project sales, condo project marketing, consumer, social media, marketing, project marketing

Marketing To 3 Common Condo and Real Estate Buyer Segments

Posted by Roman Bodnarchuk on Fri, Jun 28, 2013 @ 07:06 AM

One-size-fits-all marketing solutions rarely hit the whole audience being targeted. At best, they may get the one type of buyer who best fits the message, and at worst you are lucky to get more than a lukewarm response from any buyer. Fortunately, today's analytics and ad technologies allow you to create different campaigns targeting different buyer segments. You may as well bring those campaigns to any traditional media you intend to use for similar effectiveness. If you try to hit many targets with one arrow, you will hit no more than one target and miss all the others. With my method, it's more like having a unique arrow for each target and hitting all of them right in the middle. To show you in a more direct way what I mean by different buyer segments, I am going to discuss three types of buyers I have encountered in my many years of condo and real estate project marketing. Then I am going to give you an example where this method would be tricky, but should still work.

Read More

Topics: investors, real estate, marketing, condo, Real estate project Marketing, buyer segments

The New Sales and Marketing Reality of Mobile Browsing

Posted by Roman Bodnarchuk on Thu, Jun 27, 2013 @ 07:06 AM

This is almost a recap, because what I am telling you is not the next wave, or the next reality of condo project sales and marketing. It is already here. It arrived in 2012, at the latest, and now it is something that every project sales expert and agency has to consider if they want to win. Let's look at some useful facts about mobile browsing and how they impact the project marketing and sales world.

Read More

Topics: mobile, mobile browsing, marketing, condo project sales, mobile device