4 Reasons Why it is Crucial to Add your Prospect on Social Media

Posted by Roman Bodnarchuk on Mon, Feb 01, 2016 @ 08:02 AM

add-prospect-social-media

Just after your first interaction with your prospect is it critical to add them on all forms of social media. At this point you are still fresh in their minds, so it won’t come across as bothersome, and it will give them a chance to further explore your business. It is through social media that you can express personality, successes and other updates.

 

Add them on Facebook, Twitter and LinkedIn.

 

The opportunities that arise from social media are potentially limitless. Marketing through social media can be a very powerful tool. The more people you connect with and the more times you post you drive up your chances of connecting with new leads. Keeping on top of your social media campaign can help you gain followers leads and brand advocates. You are aiming for the most exposure possible and in turn it will increase your website traffic.


1. They Will Hear from You All of the Time

The more you post the more they will become familiar with your brand. You will be on their personal news feeds, giving them direct access to your content. The more often they see your content, the more reliable you become in their eyes. Trust is being built through consistent social media interaction and it is through the building of trust that prospects are converted into clients. This is a way of nurturing the lead, allowing them to feel secure. You are now a trusted resource, someone they would feel comfortable buying from. 

 

2. It is All About Touch Points

We know it takes 7 touch points to close a sale. A touchpoint is any time where a prospect comes in contact with your business, either in person or through marketing tools. It is the way that you reach your prospective buyers. That means that every time your prospect reads one of your social media posts you are one touch point closer to your sale. One in seven people on the planet use Facebook and over two hundred million use LinkedIn. Every update you make is a potential touch point for future leads and clients. It doesn’t matter what stage they are in of the Inbound Methodology, social media will be helpful. 

 

3. They Can Share Your Content 

As soon as a prospect hits share, your content is now promoted to their personal contact list. This is a group of people that you may have never known you could reach. Not only does this increase your exposure, this is now coming from a trusted friend or family member. You have their personal endorsement of your company, this is an invaluable opportunity. 

 

4. It is a Personal Touch 

Take the time to personalize a message! Use their name; reply to their tweet or post, get in on the conversation. It is important to make your prospects feel special and to let them know that they are important. These personalized messages can range from solving customer service concerns to delighting them.  

Social media is pre-segmented as it is going directly to people who have chosen to be kept in the loop. This allows you to personalize the content that you are sharing with them on each stream. Stay current, know what your leads are interested in and talking about. You can use this information to taylor your posts towards their preferences.

 

Register for your Social Media Consultation!

 


 

Topics: blog, Leads, prospect, social media, marketing, n5r, social

5 Quick Ways To Show Prospects Your Credibility

Posted by Roman Bodnarchuk on Thu, Jan 28, 2016 @ 12:01 PM

Shopping manuscripts to publishers is no different than trying to do business with a client. Imagine you get into an elevator with an editor, or an agent. You have 30 seconds to sell them your book before the elevator reaches their floor.

This is the classic "elevator pitch", and it's not just for writers. The editor or agent is basically a client. In business, whether it's condo development, selling, marketing, or publishing, you should imagine you have 30 seconds to engage the customer and secure their interest.

How do you do that? You have to show your credibility, and make sure they believe you're worth listening to. It's the very first thing you do. To quote Brian Tracy, sales expert: “If you mention or discuss your product, service, or price before you have established a high enough level of likability, trust, and credibility with a prospect, you will kill the sale.”

Here's how you make the most of your 30 seconds.

1. Know What You're Talking About

It may sound like common sense, but this isn't just about knowing your subject matter. Of course you need to know about what you're selling. If you don't know anything about your product or service, don't count on being able to fake it for long.

You also need to know about your customer, even if you're meeting them for the first time. Who are they? What do they do? What do they enjoy? It might surprise you, but it can be as simple as remembering their name. Calling a customer the wrong name is one way to instantly lose a sale.

The bottom line: It's no good to memorize a generic script for every customer. Today, selling is personal. And knowing everything about your product or service is even better.

Download the 2016 Developer's Guide

2. Be On Time, Every Time

Communication is not always about what you say, or even how you say it. What you do says plenty. When you arrive on time, you communicate to the customer that you value their time as well. When you make them wait, they may question how much you care about them while they wait.

This is a very common problem in workplaces today, where up to 20% of the American population is consistently late for work. The thing is, workplaces can have longer term relationships with workers, and understand some reasons for being late. With a new customer, you have one shot to prove right away that you respect their time.

The bottom line: Be punctual. If you have a problem managing your time, consider using Google Calendar or one of many scheduling apps available on mobile devices. Also check out How To Manage Your Time In 2016.

Download the Million Dollar Minute

3. As Everyone Says, "Be Yourself"

Authenticity is vital. In order to establish your credibility, the customer needs to know who you are. One easy way to do this: never be afraid to say "I don't know" if you really don't know.

You might wonder about that, when the very first tip I gave you was to be an expert. That means actually having vast knowledge about something, but it doesn't mean lying. People have ways of sensing a phony.

The bottom line: It's okay to admit that you don't know something. If you need to do research on something and get back to the customer, then you just generated a follow-up in the most natural and authentic way! This goes back to another article you should read, How Follow-Ups Work In 2016.

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4. Use Your Company's Credibility

Unless you're working alone, like the writer in my very first example could be, you don't just have to rely on your individual credibility. You're approaching a customer on behalf of a company, a developer, a brand, another entity that has credibility of its own.

Why not borrow some credibility? It's as easy as mentioning to the customer who you're calling on behalf of. "This is Roman Bodnarchuk," versus "This is Roman Bodnarchuk from N5R.com." Now it's the whole company, and its reputation, contacting the customer via you, not just one person calling another.

The bottom line: If you aren't alone in your business, leverage that. As a further tip, if you have mutual LinkedIn connections with your customer, you can mention that. It's as if those shared contacts just effortlessly endorsed your pitch.

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5. Be Careful With Grammar

We live in an age where poor grammar is normal. As a result, you can use proper grammar to prove to a customer that you're more credible than the average person, and more worth listening to.

The single most popular website that can help you is Grammarly. Another alternative is Ginger. Neither of these is a substitute for a proper understanding of the language in which you do business, especially if you're speaking to someone directly. They can help with emails and other written communications, which is a huge first step.

The bottom line: Poor grammar is normal. It's also normal for customers to form a first impression about you based on grammar. If you're in a hurry, use grammar checking websites to assist with written communications.

Have a question? Leave a message in the comments section below.

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N5R's goal is to help innovative real estate developers accelerate the world's transition from single family homes to more efficient and sustainable multi-family residences with a full range of powerful and proven sales and marketing strategies powered by technology.
 
"Our week with Roman was a game-changer for our business. Combined with the implementation of HubSpot, Roman has completely changed the operations of our sales and marketing teams for the better. He will be a friend and mentor of the Connekt business for many years to come." - Carly Aherne, Marketing Manager

 

Topics: sales, marketing, credibility, selling, elevator pitch, customers

Tips on How to Sell Real Estate to Millennials

Posted by Avital Borisovsky on Tue, Mar 10, 2015 @ 16:03 PM

Tips on How to Sell Real Estate to Millennials

Millennialsrealestae

More than any other previous generation, millennials have grown up using technology. They want information fast and are always on top of the latest trends in technology. When looking for real estate, their first step will be to go online. Here are our tips on how you can cater to these first-time home buyers.

Have a Website that Works

Most people nowadays go online to look for and learn about real estate, and millennials are no exception. Not only should you have an updated website for them to go to, but also include information about the property that could be of interest to them, such as amenities and different nearby attractions.  

Build a Social Media Platform

Social media is a popular platform for communication among millennials. It’s a great way to share our lives with others, post content we like and create discussion online. If you aren’t a part of social media already, start now. Whether it’s Facebook, LinkedIn or Twitter, it’s the best way to advertise your property and get noticed.

Create an Automated Email Campaign

Once you have a potential buyer, it’s important to stay on top of their minds. Every few days send a new email with information your lead might find interesting, whether it’s about your property or something general about real estate like “Important First-Time Home Buying Tips.” Focus on lifestyle and keep them engaged.

Replace Seminars with Webinars

Before the internet, seminars were a great way to engage potential real estate buyers. Today, the internet has all the information you need with answers to all your questions. But not everyone likes to read endless websites filled with information. At N5R, we believe webinars are a great way to engage young buyers and answer their important questions.

While in India, Roman Bodnarchuk discussed what makes webinars a great online marketing tool:

Millennials are transforming the way real estate is marketed. Never before has technology played the role it does today. As millennials begin to enter the real estate market and start looking for their first home, get to know the online trends and use them to your advantage.

Thinking about creating a webinar but don't know where to start? Get an idea of how a webinar should look by registering for one of our daily Muskoka Wharf investor webinars, where N5R's Roman Bodnarchuk discusses a very unique no cost condo investment opportunity.

REGISTER FOR OUR WEBINAR

 

Related blog: 10 Steps to Follow in Real Estate Sales

Topics: social media marketing, real estate, marketing, Webinars, email campaign

Top 5 Online Marketing Tools for 2015

Posted by Avital Borisovsky on Wed, Feb 11, 2015 @ 13:02 PM

Top 5 Online Marketing Tools for 2015

online_marketing

What you sell is important, but how you sell your product can either help or hurt your business. Building exposure through successful online marketing can build your lead database exponentially, eventually leading to more customers. At N5R, we like to use a program called HubSpot. The programs you choose to use to market your business depends on what your needs are, but here are a few options you might want to consider.

Canva

Canva offers free simple-to-use templates and graphics that can make your next social media post or presentation stand out. You have endless options for background and text design, along with countless banners, pictures, buttons, infographics and much more that you can include.  

Person

Building customer personas is important if you want to create targeted online marketing campaigns. Person allows you to input information relating to your ideal customer, such as the gender, behaviours and likes into a layout that makes it easy for the rest of your team to know the type of customer they should be targeting.

FullContact

Building a relationship with a customer is very important, and a great way to do that is by knowing a little bit about them before getting on the phone.  When you enter a contact’s name, FullContact automatically updates the contact’s social media profile and photo, making it easy for you to know more about them.

Open.nr

While you may be posting your own content to social media, sometimes you might stumble upon a great article that you want to share but still want to be receiving leads. With Open.nr, you can add a call to action to an external link and have visitors redirected to your site.

Picreel
Have you ever visited a website, and the moment you try to exit a little box pops up offering you a promotion if you stay on the site? With Picreel, you can do just that. Since most website visitors never return, optimizing your website with exit offers can help capture visitors and turn them into potential leads.

Our list includes just a few of the endless online marketing tools available for businesses to improve their marketing and sales. To learn more about the importance of digital marketing, check out our ebook "Lovable Marketing Campaigns."

DOWNLOAD EBOOK: LOVABLE MARKETING CAMPAIGNS

CALL US: 1-877-502-2028
N5R.com is a global boutique Project Marketing firm for the world's best and most innovative real estate developers in 15 countries on 5 continents: 1-877-502-2028
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Topics: marketing, online marketing, digital

Selling is Communicating, and You Already Do It

Posted by Roman Bodnarchuk on Thu, Nov 13, 2014 @ 14:11 PM

 

Selling is Communicating, and You Already Do It


 

When I talk about communication, I’m talking about selling. Any time two people communicate, one of them is selling something to the other.

Selling to your kids

Even just talking with your children, getting them to brush their teeth, to have a bath, to get dressed in the morning, all of it requires you to be pretty persuasive.

 

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Selling to your partner

Communicating with boyfriends, girlfriends, husbands, wives, it’s all a form of selling. Any time two humans meet, someone is selling something to someone, and someone is winning.

Everyone is in Sales

We’re all in sales in one way or another, and the sooner you realize this fact, the sooner you will have success at whatever you do.

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!

DOWNLOAD THE FIRST TWO CHAPTERS FOR FREE

Also Visit Our Blog On: 5 Steps in a Sales Process

 

Topics: sales, marketing, communication

Note to Developers: Reason To Use Your Media Budget Wisely

Posted by Roman Bodnarchuk on Tue, Nov 11, 2014 @ 10:11 AM

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Stop Wasting Your Media Budget! 

Lets face it, no one reads. In fact, we congratulate you on getting through this blog post. 

 When was the last time you went to a silent movie? Probably never. It makes no sense to replicate that kind of experience on a website. If you go to most sites, they are essentially static imagery and a lot of copy, which creates a boring, silent ad that forces people to read.

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According to Statistics Canada, most Canadians spend three times as much of their leisure watching television than they do reading. If they watch far more than they read, does it make sense to throw all of your money into print advertising or to use the amazing medium of the Internet to create long, dull blocks of print? The answer is, of course, no.

 

Print is the worst performing medium for promoting real estate. But you must be careful not to make the same mistakes on a website that you would in print.

While Canadians spend the most leisure time watching TV, the study also indicated a sharp rise in time spent on-line. What TV and Internet have in common is a rich visual experience, especially with the 

emergence of inexpensive high-definition video. It’s that visual experience which needs to be present in online advertising.

 The N5R Solution

 We know that direct mail and online marketing will outperform any other media you use, including TV commercials, radio ads and print.

 o   85% of all leads are generated by the Internet.

 o   Not only are website results measurable, they also give developers the opportunity to create a television experience online.

 o   We use a lot of Web-based video that doesn’t require downloading special software, but uses programs that are built into browsing systems.

 o   This lets us tell a story using the full media experience, with discussions, testimonials and footage that send a powerful selling message to buyers.

 Video can become your best salesperson, giving your best sales presentation 24 hours a day, 7 days a week.

More Blogs like this: http://www.n5r.com/blog/bid/179401/2014-is-the-year-for-Real-Time-Marketing

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Topics: advertising, real estate, marketing, online media, marketing agency, print

Blog Mini-Series, Part 5 of 5: How To Improve Your Sales State Of Mind For Results

Posted by Roman Bodnarchuk on Sun, Nov 09, 2014 @ 13:11 PM

N5R-Logo

Book the Next Meeting Before They Leave the Room

“If you want to improve your sales, the first thing you need to do is take a good look at yourself, your basic techniques and how you relate to people.”

This blog entry is the last of a mini-series on the basics of effective sales and marketing strategy. This 5-part series provides guidelines for improving our state of mind for results.

  1. Introduction: It’s not your market, it’s your marketing
  2. Get rid of negativity
  3. Always do your research
  4. Sell to women first
  5. Book the next meeting before they leave the room

Book the Next Meeting Before They Leave the Room

You cannot call yourself a salesperson if you ever leave a meeting without having booked the next one. The same thing goes with phone calls. It’s a simple rule, but an important one.

Become a Master Scheduler

Now, if you’re dealing with an unqualified lead, they’re probably not going to buy. But if they’re genuinely interested, a true a salesperson will have booked the next meeting before the current one is over.

Someone who’s a master at sales will have booked an appointment before getting of the phone.

Mini-series Summary

How to improve your sales state of mind for results:

LESSONS:

  • Bring a positive attitude into your work, your sales and your life.
  • Do your research. Get to know your clients before you meet with them.
  • Sell to women first – typically they’re the decision-makers.
  • Always plan the next meeting before the one you’re in ends.

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!

DOWNLOAD THE FIRST TWO CHAPTERS FOR FREE

 

 

Topics: sales, marketing, meeting, salesperson

Blog Mini-Series, Part 1 of 5: How To Improve Your Sales State Of Mind For Results

Posted by Roman Bodnarchuk on Wed, Nov 05, 2014 @ 12:11 PM

Introduction: It’s Not Your Market, It’s your Marketing 

If you’re not selling enough, you need to look in the mirror and figure out what you are doing wrong. It’s not the market; it’s your marketing. Don’t ever look at economy and think it affects you. Your sales are completely about your state of mind.

Don’t let the media nonsense get to you.

If you think about the media, those papers get thinner and thinner every day. If I was in a declining industry and every week they were laying off people in my organization and paying journalists less and less, I’d be pretty negative too. That’s why the press is negative about the economy. Don’t believe them. There’s more wealth today than at any other time in history. Global stock markets are at all-time highs. Even US Real Estate, which experienced the biggest fall since the Great Depression, is back to more balanced levels. Within a year or two, they’ll be back at all-time highs.

download

“If you want to improve your sales, the first thing you need to do is take a good look at yourself, your basic techniques and how you relate to people.”

This blog entry launches a short series on the basics of effective sales and marketing strategy. This 5-part series provides guidelines for improving your state of mind for results.

  1. Introduction: It’s Not the Market, It’s Your Marketing
  2. Get rid of negativity
  3. Always do your research
  4. Sell to women first
  5. Book the next meeting before they leave the room

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!

DOWNLOAD THE FIRST TWO CHAPTERS FOR FREE

More from our blog mini-series: Blog Mini-Series, Part 2 of 5: How To Improve Your Sales State Of Mind For Results

 

Topics: real estate, marketing, economy, stock market

Marketing Start-up Success Story: Backstreet Boys

Posted by Roman Bodnarchuk on Mon, Nov 03, 2014 @ 15:11 PM

n5r-logo21-6
Marketing Start-up Success Story: Backstreet Boys


This success story was initiated by a man named Lou Pearlman.

Starting the Boy Band

When I first met Lou he was a very successful entrepreneur.

He made his money on Goodyear blimps and owned a publicly traded company, but his vision was to start a boy band. I didn’t understand why a person would go from owning a publicly traded company to wanting to start a boy band, but he had his reasons. His cousin was Art Garfunkel from Simon and Garfunkel and he had always been very envious of him. He had more money than his cousin, but Art always had way better parties.

What was the motivation?

It’s an interesting motivation, but sometimes your buyers have unusual motivations too. Sometimes we think they’re concerned about price, or quality, but it’s really about something else. For Lou Pearlman, the motivation was jealousy, and because of it, he created a little band called the Backstreet Boys. He was in Orlando, Florida, which was a great place to start. Disney was there, and along with it lots of kids. Lou had never been in the music industry, but he was a brilliant businessman, and when I walked into his office he had plenty of charts and graphs already set up. He really educated me on how you make money in the music business. He knew that, from a business perspective, in order to become successful, he had to create a band that teenage girls would embrace.

Screen_Shot_2014-11-03_at_1.08.46_PMCourtesy: instagram.com/backstreetboys

Understanding the teenage girl persona

This was back in the early ‘90s when the Internet was just catching wind. There wasn’t any high-speed Internet. It was very basic, almost unrecognizable to what we have today. But there were news groups and chat groups, and Lou knew that these teenage girls would embrace an Internet campaign because they were already using them. Teenage girls figured out news groups and chat groups before anyone else.

Marketing to teenage girls with direct messaging

So we started an online promotion through these groups, just like you would with LinkedIn and Facebook today, and we confirmed what Lou already knew, that people who used news and chat groups were interested in music. From them we were able to create a database of 3.5 million teenage girls around the world. We did this country-by-country with an automated email system.

Capturing detailed data from the registration site

When a teenage girl registered with our site, backstreetboys.com, we were able send them an email that was very relevant to them. For instance, one of the questions we asked during the registration was, “Who is your favourite band member?” If they said AJ, they would only receive emails that would come from AJ. If, for example, we knew that you lived in Berlin, we only messaged you when we knew the band was going to be putting on a concert in Berlin. If we were putting on a show in a Berlin shopping mall, we would email every teenage girl in our database who lived in Berlin, and that email would come from her favourite band member.

Personalized email messages

The email would be short and sweet. It would simply say, “Hey, I’m arriving on American Airlines flight number,” whatever the flight number was, “in Terminal 3. I’d love to see you. Can you meet me?”

On average every girl that we emailed would forward it to 40 other people. We managed to create riots at these airports, even though the Backstreet Boys had never sold an album.

Launch Marketing and creating demand

It was all about launch marketing and creating demand. At the time we had to figure out who all of the media were, who were the local radio stations and who the local TV stations were in each city. Remember what life was like before Google? We actually had to call around in order to find that information.

The media would show up with their cameras. They usually couldn’t tell what was going on, but they could see all these screaming teenage girls. The boys would walk off the plane and it would look like the Beatles had arrived. All of a sudden they were getting front-page cover stories and news segments.

Staying connected with timely personal messaging

The day after such an event another email would automatically be sent to all those girls from AJ, apologising and saying, “Sorry I didn’t get to talk to you. There were so many people. It was crazy. But would you be so kind as to call your favourite radio station and ask them to play our song?” That was how we got a number one song in every market we went into.

Incremental growth of demand and merchandise

Three weeks later, we’d come back and book a small venue and we’d sell that out. Three months after that, we’d come back and sell out a bigger venue. We created a system for sales and were able to do over $1 billion in merchandise sales.

You can do it too!

All of this was about using the latest available technology, creating a database, creating relevant communication and building brands.

Learn more from my book: "Millon Dollar Minute" 

DOWNLOAD THE FIRST TWO CHAPTERS FOR FREE

More blogs llike this one: http://www.n5r.com/blog/surprising-insight-of-marketing-campaigns

Topics: sales leads, generate leads, marketing, Sales Training, backstreet boys

Surprising Facts Of Marketing Campaigns

Posted by Bharat Dave on Fri, Oct 31, 2014 @ 09:10 AM

identify-the-target-market


 What really works for your business?

One of the first things my company does is to begin tracking and measuring our client’s sales and marketing efforts. It’s almost life altering when we present our results. Our clients can’t believe that the things they thought worked best didn’t work at all, and the things they thought worked the least were actually generating 80 percent of their business.


Registration cards will get you inaccurate data.
Let me give you an example. One of the most common tools that developers in residential and commercial real estate use are standard, old-school registration cards. Unfortunately, 70 percent of the data on registration cards is baloney. People will check off the first box in the list nine out of 10 times. Now, people don’t mean to lie. But most of them can’t remember what they had for breakfast let alone how they came to hear about your project. So, if registration cards aren’t telling you where your leads are coming from, is there a more accurate way to track them? Yes, there is.


But before I explain how to track leads, let me stress again why it’s important to track leads.
When most developers do a marketing plan, they don’t bother doing projections. Typically, they do a media plan and say, “okay, we’re going to spend this much on the Chicago tribune. We’re going to do something on google. We’re going to do something on billboards and we’re going to do a print piece.” So, they write out a number of different initiatives as part of their marketing plan, and put a dollar figure beside each one. Done. The problem is that this is old-world thinking. There’s nothing trackable about any of these initiatives – and none of them include projections. So how will you know if the things on your marketing plan are actually working?


Cost-per-lead: Helping to strategically focus your budget.
What I’m challenging you to do is to add a layer of information to your marketing plan by writing down what you expect your cost-per-lead to be and how many leads you’re planning on generating. Then track that information every week, every month. Are you hitting your numbers with the tribune? If not, try changing the creative direction or try something different. If your google ads aren’t hitting your cost-per-lead or you’re not getting enough leads, make a change. Information like this is powerful because, with it, you can strategically focus your budget on things that are producing real results.

 

VISIT N5R.COM FOR MORE INFORMATION

Topics: Leads, marketing, lead generation, pay per click