HubSpot & Google teaches YOU how to MEASURE Your Marketing Campaign!

Posted by Roman Bodnarchuk on Mon, Jul 25, 2016 @ 10:07 AM

Measuring PerformanceScreen_Shot_2016-07-20_at_11.24.06_AM.png

You might be tempted to sit back and relax once your campaign has launched. But in order to understand how your campaign is performing (and how you could potentially improve it) you should monitor key campaign metrics in an analytics tool like Google Analytics.

So, what metrics should you be paying attention to?

Here are the basics:

Views: how many people have checked out your landing page
Downloads/registrations: how many people lled out your landing page form in

order to download content/register for an event

New contacts: how many new contacts has the campaign added to your database

Conversion rate (downloads/registrations): % of landing page visitors who end up downloading content/registering for an event

Conversion rate (new contacts): % of landing page visitors who download content/ register for an event and become new contacts as a result

• Ensure that your landing page is mobile-optimized (learn more).

• Use target keyword(s) in the page title.

• Keep the URL structure clean. For example: o = good

o = bad

• Write a compelling meta description. (Note: this won’t a ect rankings, but it can help encourage searchers to click on your website’s result, so make it count!)

In order to compare the performance of two or more campaigns, establish and stick to a speci c time duration that you can use for all of your measurements.

For example, if one campaign launched last January and another launched last March, comparing their total views, total downloads, etc. would be misleading: the rst one’s had more time to perform. To account for this, simply decide on a timeframe (for example, from a campaign’s launch date to 2 weeks after launch) and use that for every metric you calculate.

Sound a bit complicated? At HubSpot, we’re able to keep tabs on all of our campaign metrics with the help of Google Sheets. Here’s a mock-up of what one of our quarterly campaign performance spreadsheets might look like:


Need to present your ndings to a coworker or third party? Select your data and use Google’s Chart Editor (Edit > Insert > Chart) to create a chart, graph, or other visualization.


Once a campaign has launched and you’ve collected data on its performance, it’ll be time to run a “post-mortem’ meeting with your coworkers and collaborators. You can do this in-person, via Google Hangouts or Gmail, or even in a Google Doc that everyone can update or comment on.

Here are some of the questions you should answer and explore:

• Which sources (organic, paid, social?) drove the most tra c to your campaign’s landing page?

• Which sources drove the most-quali ed (i.e., most likely to convert) tra c?

• Which sources drove the least amount of/least-quali ed tra c?

• If you were able to launch the campaign again, what would you do di erently? What would you do the same?




Download It's Not the Market, It's Your Marketing




Topics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014

HubSpot & Google teaches YOU how to PROMOTE Your Marketing Campaign!

Posted by Roman Bodnarchuk on Thu, Jul 21, 2016 @ 13:07 PM

Promoting To Your Audience Screen_Shot_2016-07-20_at_11.10.54_AM.png

It’s one of the most exciting moments in the lifecycle of a marketing campaign: the launch.

If you’ve been methodical in your planning and executing (with the help of Google Calendar and Google Drive, among other tools), then the launch of your campaign should go smoothly.

In addition to promoting your campaign externally, be sure to promote it internally as well. At HubSpot, we send out a noti cation email (which anyone at the company can sign up to receive) to let coworkers know when a new campaign has launched.

In addition to providing talking points and links to the campaign’s landing page, be sure to include a link to that Google Drive folder you created with all of those neatly organized promo images. This will make it easier for your coworkers to share the campaign with their networks.


Launching your campaign is an important milestone. But remember, in order to get long-term value out of your e orts, you can’t take a one-and-done approach to promotion.

One of the best ways to get sustained value from a marketing campaign? Search engine optimization (SEO): the practice of improving the ranking and visibility of your website’s pages in organic (unpaid) search engine results.

If the goal of your campaign is lead generation, your campaign’s landing page should be the focus of the majority of your SEO e orts. (You should also spend time optimizing blog posts that link to that landing page.)

Here are some of the most important SEO tasks for your checklist:

• Ensure that your landing page is mobile-optimized (learn more).

• Use target keyword(s) in the page title.

• Keep the URL structure clean. For example: o = good

o = bad

• Write a compelling meta description. (Note: this won’t a ect rankings, but it can help encourage searchers to click on your website’s result, so make it count!)


Thinking for the long term, you should also spend some time scheduling social posts for the weeks and months following the launch. Think of new angles or insights you can highlight each time so you’re always sharing something fresh with your audience.

If you’re looking to give your campaign a little boost, you always have the option of purchasing search ads around speci c keywords via Google AdWords. This will allow you to show ads to users who use Google to search for keywords related to the main themes of your campaign.

For best results, create alignment between the keywords you bid on, the copy in your ad, and the copy on your landing page (your landing page is where you should be sending people who click on your ads, FYI). If your ad promises something that your landing page fails to deliver, people who click-through will be likely to bounce; and you could end up losing out on potential leads and customers because of it.

Pro tip: make the Google AdWords Keyword Planner your best friend early in the process. The tool will allow you to see and compare the competitiveness (and cost) of purchasing ads around di erent keywords and keyword variations.


And remember: your search ads will only yield results so long as you continue to pay for them. In the long run, investing in SEO and organic audience-building (e.g., through engaging with people on social media) will have a more positive e ect on your campaign. 


Download It's Not the Market, It's Your Marketing




Topics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014

HubSpot & Google teaches YOU how to PLAN Your Marketing Campaign!

Posted by Roman Bodnarchuk on Wed, Jul 20, 2016 @ 12:07 PM

How To Plan Your Campaign 

Ideas for marketing campaigns can come from a variety of sources. Sometimes, for example, there’s a speci c request from another team, while other times it’s your own research and analysis that leads you to a topic.

Regardless of where your campaign ideas come from, you should store those ideas in an easily accessible location. You and your coworkers should be able to regularly add to and comment on those ideas.

Here’s what to do:

1. First, open Google Drive and create a “master” folder for your campaign where you can store all your campaign assets.

2. Next, create a new spreadsheet. Name it “Marketing Campaign Ideas” or something similar.

3. Create separate columns for the following criteria and label them accordingly: • working title (e.g., “How to Stay Organized”)
• format (e.g., ebook, webinar, video)
• persona (e.g, Renter Rick, or Buyer Beth)

• goal (e.g. lead gen, page views, social buzz)
• notes (where you can explain aspects of your idea in more detail)


Once you’ve nailed down the speci cs of your marketing campaign with the help of Google Sheets, it’ll be time to add that campaign to your team’s campaign launch calendar in Google Calendar.

At HubSpot, we can see all of the launch dates for all of our upcoming campaigns— including the precise times for things like webinars, Twitter chats, and contests—all in one, shared calendar.

For a high-level look at what marketing assets and events are coming down the pipe, this calendar is indispensable.

However, to make sure you—as an individual marketer—are keeping track of your speci c responsibilities for a campaign, you can create personal calendar reminders as well.

For example, if you were creating an ebook, you could create calendar reminders for when the rst draft of the ebook’s copy is due, when the nal draft of the copy is due, when the rst draft of the ebook’s design is due, and so on.


Of course, setting all of the milestone dates and deadlines associated with planning a marketing campaign requires a ton of communication.

Google Hangouts is an easy-to-use solution for hashing out the details of a campaign with your coworkers, even if some of those coworkers are working remotely.

At HubSpot, we use our campaign planning Hangouts to answer questions like...

• Who is responsible for X task?
• Does anyone need help with a task?
• Does everyone agree with the timeline / nd it reasonable? • Are there any potential roadblocks that could delay launch? • Do we have a backup plan if X doesn’t work out?

At the end of every campaign meeting, we use Gmail to send out a meeting recap, which highlights all of the key takeaways from the meeting as well as what decisions were made.

For complex, multi-channel campaigns (which perhaps include some advertising spend), now would be a good time in the process to create a promotional plan in Google Docs. What should you include in the document? For starters, you can copy and paste all of your meeting recap notes. You’ll also want to answer the following:



The best part about doing this in Google Docs is that you can easily share the planning document with your coworkers and collaborators. And they can either edit the document directly or leave comments to the side. (You can control whether someone is able to view, comment, or edit a document via the share settings.)


Through maintaining this “living” document, you can have ongoing virtual meetings throughout the creation, promotion, and measurement phases of your campaign.


Download It's Not the Market, It's Your Marketing




Topics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014

4 Reasons Why it is Crucial to Add your Prospect on Social Media

Posted by Roman Bodnarchuk on Mon, Feb 01, 2016 @ 08:02 AM


Just after your first interaction with your prospect is it critical to add them on all forms of social media. At this point you are still fresh in their minds, so it won’t come across as bothersome, and it will give them a chance to further explore your business. It is through social media that you can express personality, successes and other updates.


Add them on Facebook, Twitter and LinkedIn.


The opportunities that arise from social media are potentially limitless. Marketing through social media can be a very powerful tool. The more people you connect with and the more times you post you drive up your chances of connecting with new leads. Keeping on top of your social media campaign can help you gain followers leads and brand advocates. You are aiming for the most exposure possible and in turn it will increase your website traffic.

1. They Will Hear from You All of the Time

The more you post the more they will become familiar with your brand. You will be on their personal news feeds, giving them direct access to your content. The more often they see your content, the more reliable you become in their eyes. Trust is being built through consistent social media interaction and it is through the building of trust that prospects are converted into clients. This is a way of nurturing the lead, allowing them to feel secure. You are now a trusted resource, someone they would feel comfortable buying from. 


2. It is All About Touch Points

We know it takes 7 touch points to close a sale. A touchpoint is any time where a prospect comes in contact with your business, either in person or through marketing tools. It is the way that you reach your prospective buyers. That means that every time your prospect reads one of your social media posts you are one touch point closer to your sale. One in seven people on the planet use Facebook and over two hundred million use LinkedIn. Every update you make is a potential touch point for future leads and clients. It doesn’t matter what stage they are in of the Inbound Methodology, social media will be helpful. 


3. They Can Share Your Content 

As soon as a prospect hits share, your content is now promoted to their personal contact list. This is a group of people that you may have never known you could reach. Not only does this increase your exposure, this is now coming from a trusted friend or family member. You have their personal endorsement of your company, this is an invaluable opportunity. 


4. It is a Personal Touch 

Take the time to personalize a message! Use their name; reply to their tweet or post, get in on the conversation. It is important to make your prospects feel special and to let them know that they are important. These personalized messages can range from solving customer service concerns to delighting them.  

Social media is pre-segmented as it is going directly to people who have chosen to be kept in the loop. This allows you to personalize the content that you are sharing with them on each stream. Stay current, know what your leads are interested in and talking about. You can use this information to taylor your posts towards their preferences.


Register for your Social Media Consultation!



Topics: blog, Leads, prospect, social media, marketing, n5r, social

5 Quick Ways To Show Prospects Your Credibility

Posted by Roman Bodnarchuk on Thu, Jan 28, 2016 @ 12:01 PM

Shopping manuscripts to publishers is no different than trying to do business with a client. Imagine you get into an elevator with an editor, or an agent. You have 30 seconds to sell them your book before the elevator reaches their floor.

This is the classic "elevator pitch", and it's not just for writers. The editor or agent is basically a client. In business, whether it's condo development, selling, marketing, or publishing, you should imagine you have 30 seconds to engage the customer and secure their interest.

How do you do that? You have to show your credibility, and make sure they believe you're worth listening to. It's the very first thing you do. To quote Brian Tracy, sales expert: “If you mention or discuss your product, service, or price before you have established a high enough level of likability, trust, and credibility with a prospect, you will kill the sale.”

Here's how you make the most of your 30 seconds.

1. Know What You're Talking About

It may sound like common sense, but this isn't just about knowing your subject matter. Of course you need to know about what you're selling. If you don't know anything about your product or service, don't count on being able to fake it for long.

You also need to know about your customer, even if you're meeting them for the first time. Who are they? What do they do? What do they enjoy? It might surprise you, but it can be as simple as remembering their name. Calling a customer the wrong name is one way to instantly lose a sale.

The bottom line: It's no good to memorize a generic script for every customer. Today, selling is personal. And knowing everything about your product or service is even better.

Download the 2016 Developer's Guide

2. Be On Time, Every Time

Communication is not always about what you say, or even how you say it. What you do says plenty. When you arrive on time, you communicate to the customer that you value their time as well. When you make them wait, they may question how much you care about them while they wait.

This is a very common problem in workplaces today, where up to 20% of the American population is consistently late for work. The thing is, workplaces can have longer term relationships with workers, and understand some reasons for being late. With a new customer, you have one shot to prove right away that you respect their time.

The bottom line: Be punctual. If you have a problem managing your time, consider using Google Calendar or one of many scheduling apps available on mobile devices. Also check out How To Manage Your Time In 2016.

Download the Million Dollar Minute

3. As Everyone Says, "Be Yourself"

Authenticity is vital. In order to establish your credibility, the customer needs to know who you are. One easy way to do this: never be afraid to say "I don't know" if you really don't know.

You might wonder about that, when the very first tip I gave you was to be an expert. That means actually having vast knowledge about something, but it doesn't mean lying. People have ways of sensing a phony.

The bottom line: It's okay to admit that you don't know something. If you need to do research on something and get back to the customer, then you just generated a follow-up in the most natural and authentic way! This goes back to another article you should read, How Follow-Ups Work In 2016.

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4. Use Your Company's Credibility

Unless you're working alone, like the writer in my very first example could be, you don't just have to rely on your individual credibility. You're approaching a customer on behalf of a company, a developer, a brand, another entity that has credibility of its own.

Why not borrow some credibility? It's as easy as mentioning to the customer who you're calling on behalf of. "This is Roman Bodnarchuk," versus "This is Roman Bodnarchuk from" Now it's the whole company, and its reputation, contacting the customer via you, not just one person calling another.

The bottom line: If you aren't alone in your business, leverage that. As a further tip, if you have mutual LinkedIn connections with your customer, you can mention that. It's as if those shared contacts just effortlessly endorsed your pitch.

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5. Be Careful With Grammar

We live in an age where poor grammar is normal. As a result, you can use proper grammar to prove to a customer that you're more credible than the average person, and more worth listening to.

The single most popular website that can help you is Grammarly. Another alternative is Ginger. Neither of these is a substitute for a proper understanding of the language in which you do business, especially if you're speaking to someone directly. They can help with emails and other written communications, which is a huge first step.

The bottom line: Poor grammar is normal. It's also normal for customers to form a first impression about you based on grammar. If you're in a hurry, use grammar checking websites to assist with written communications.

Have a question? Leave a message in the comments section below.

Download the N5R Condo Mastery Podcast Series

N5R's goal is to help innovative real estate developers accelerate the world's transition from single family homes to more efficient and sustainable multi-family residences with a full range of powerful and proven sales and marketing strategies powered by technology.
"Our week with Roman was a game-changer for our business. Combined with the implementation of HubSpot, Roman has completely changed the operations of our sales and marketing teams for the better. He will be a friend and mentor of the Connekt business for many years to come." - Carly Aherne, Marketing Manager


Topics: sales, marketing, credibility, selling, elevator pitch, customers

Tips on How to Sell Real Estate to Millennials

Posted by Avital Borisovsky on Tue, Mar 10, 2015 @ 16:03 PM

Tips on How to Sell Real Estate to Millennials


More than any other previous generation, millennials have grown up using technology. They want information fast and are always on top of the latest trends in technology. When looking for real estate, their first step will be to go online. Here are our tips on how you can cater to these first-time home buyers.

Have a Website that Works

Most people nowadays go online to look for and learn about real estate, and millennials are no exception. Not only should you have an updated website for them to go to, but also include information about the property that could be of interest to them, such as amenities and different nearby attractions.  

Build a Social Media Platform

Social media is a popular platform for communication among millennials. It’s a great way to share our lives with others, post content we like and create discussion online. If you aren’t a part of social media already, start now. Whether it’s Facebook, LinkedIn or Twitter, it’s the best way to advertise your property and get noticed.

Create an Automated Email Campaign

Once you have a potential buyer, it’s important to stay on top of their minds. Every few days send a new email with information your lead might find interesting, whether it’s about your property or something general about real estate like “Important First-Time Home Buying Tips.” Focus on lifestyle and keep them engaged.

Replace Seminars with Webinars

Before the internet, seminars were a great way to engage potential real estate buyers. Today, the internet has all the information you need with answers to all your questions. But not everyone likes to read endless websites filled with information. At N5R, we believe webinars are a great way to engage young buyers and answer their important questions.

While in India, Roman Bodnarchuk discussed what makes webinars a great online marketing tool:

Millennials are transforming the way real estate is marketed. Never before has technology played the role it does today. As millennials begin to enter the real estate market and start looking for their first home, get to know the online trends and use them to your advantage.

Thinking about creating a webinar but don't know where to start? Get an idea of how a webinar should look by registering for one of our daily Muskoka Wharf investor webinars, where N5R's Roman Bodnarchuk discusses a very unique no cost condo investment opportunity.



Related blog: 10 Steps to Follow in Real Estate Sales

Topics: social media marketing, real estate, marketing, Webinars, email campaign

Top 5 Online Marketing Tools for 2015

Posted by Avital Borisovsky on Wed, Feb 11, 2015 @ 13:02 PM

Top 5 Online Marketing Tools for 2015


What you sell is important, but how you sell your product can either help or hurt your business. Building exposure through successful online marketing can build your lead database exponentially, eventually leading to more customers. At N5R, we like to use a program called HubSpot. The programs you choose to use to market your business depends on what your needs are, but here are a few options you might want to consider.


Canva offers free simple-to-use templates and graphics that can make your next social media post or presentation stand out. You have endless options for background and text design, along with countless banners, pictures, buttons, infographics and much more that you can include.  


Building customer personas is important if you want to create targeted online marketing campaigns. Person allows you to input information relating to your ideal customer, such as the gender, behaviours and likes into a layout that makes it easy for the rest of your team to know the type of customer they should be targeting.


Building a relationship with a customer is very important, and a great way to do that is by knowing a little bit about them before getting on the phone.  When you enter a contact’s name, FullContact automatically updates the contact’s social media profile and photo, making it easy for you to know more about them.

While you may be posting your own content to social media, sometimes you might stumble upon a great article that you want to share but still want to be receiving leads. With, you can add a call to action to an external link and have visitors redirected to your site.

Have you ever visited a website, and the moment you try to exit a little box pops up offering you a promotion if you stay on the site? With Picreel, you can do just that. Since most website visitors never return, optimizing your website with exit offers can help capture visitors and turn them into potential leads.

Our list includes just a few of the endless online marketing tools available for businesses to improve their marketing and sales. To learn more about the importance of digital marketing, check out our ebook "Lovable Marketing Campaigns."


CALL US: 1-877-502-2028 is a global boutique Project Marketing firm for the world's best and most innovative real estate developers in 15 countries on 5 continents: 1-877-502-2028
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Topics: marketing, online marketing, digital

Selling is Communicating, and You Already Do It

Posted by Roman Bodnarchuk on Thu, Nov 13, 2014 @ 14:11 PM


Selling is Communicating, and You Already Do It


When I talk about communication, I’m talking about selling. Any time two people communicate, one of them is selling something to the other.

Selling to your kids

Even just talking with your children, getting them to brush their teeth, to have a bath, to get dressed in the morning, all of it requires you to be pretty persuasive.




Selling to your partner

Communicating with boyfriends, girlfriends, husbands, wives, it’s all a form of selling. Any time two humans meet, someone is selling something to someone, and someone is winning.

Everyone is in Sales

We’re all in sales in one way or another, and the sooner you realize this fact, the sooner you will have success at whatever you do.

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!


Also Visit Our Blog On: 5 Steps in a Sales Process


Topics: sales, marketing, communication

Note to Developers: Reason To Use Your Media Budget Wisely

Posted by Roman Bodnarchuk on Tue, Nov 11, 2014 @ 10:11 AM



Stop Wasting Your Media Budget! 

Lets face it, no one reads. In fact, we congratulate you on getting through this blog post. 

 When was the last time you went to a silent movie? Probably never. It makes no sense to replicate that kind of experience on a website. If you go to most sites, they are essentially static imagery and a lot of copy, which creates a boring, silent ad that forces people to read.


According to Statistics Canada, most Canadians spend three times as much of their leisure watching television than they do reading. If they watch far more than they read, does it make sense to throw all of your money into print advertising or to use the amazing medium of the Internet to create long, dull blocks of print? The answer is, of course, no.


Print is the worst performing medium for promoting real estate. But you must be careful not to make the same mistakes on a website that you would in print.

While Canadians spend the most leisure time watching TV, the study also indicated a sharp rise in time spent on-line. What TV and Internet have in common is a rich visual experience, especially with the 

emergence of inexpensive high-definition video. It’s that visual experience which needs to be present in online advertising.

 The N5R Solution

 We know that direct mail and online marketing will outperform any other media you use, including TV commercials, radio ads and print.

 o   85% of all leads are generated by the Internet.

 o   Not only are website results measurable, they also give developers the opportunity to create a television experience online.

 o   We use a lot of Web-based video that doesn’t require downloading special software, but uses programs that are built into browsing systems.

 o   This lets us tell a story using the full media experience, with discussions, testimonials and footage that send a powerful selling message to buyers.

 Video can become your best salesperson, giving your best sales presentation 24 hours a day, 7 days a week.

More Blogs like this:


Topics: advertising, real estate, marketing, online media, marketing agency, print

Blog Mini-Series, Part 5 of 5: How To Improve Your Sales State Of Mind For Results

Posted by Roman Bodnarchuk on Sun, Nov 09, 2014 @ 13:11 PM


Book the Next Meeting Before They Leave the Room

“If you want to improve your sales, the first thing you need to do is take a good look at yourself, your basic techniques and how you relate to people.”

This blog entry is the last of a mini-series on the basics of effective sales and marketing strategy. This 5-part series provides guidelines for improving our state of mind for results.

  1. Introduction: It’s not your market, it’s your marketing
  2. Get rid of negativity
  3. Always do your research
  4. Sell to women first
  5. Book the next meeting before they leave the room

Book the Next Meeting Before They Leave the Room

You cannot call yourself a salesperson if you ever leave a meeting without having booked the next one. The same thing goes with phone calls. It’s a simple rule, but an important one.

Become a Master Scheduler

Now, if you’re dealing with an unqualified lead, they’re probably not going to buy. But if they’re genuinely interested, a true a salesperson will have booked the next meeting before the current one is over.

Someone who’s a master at sales will have booked an appointment before getting of the phone.

Mini-series Summary

How to improve your sales state of mind for results:


  • Bring a positive attitude into your work, your sales and your life.
  • Do your research. Get to know your clients before you meet with them.
  • Sell to women first – typically they’re the decision-makers.
  • Always plan the next meeting before the one you’re in ends.

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!




Topics: sales, marketing, meeting, salesperson