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4 Tips For An Unforgettable Condo Project Sales or Marketing Office

Making a sale is never just about the words you say to the customer, even though those matter too. Great marketing is about engaging a wide array of senses. When you send an email, the experience is mostly visual; the less you use photos or videos for your project marketing, the better your words need to be. With phone calls, you have words plus voice tonality and a hint of body language (which gets reflected in how you speak). With Video Skype and FaceTime, you push audio and visual information to the customer. Now, if that customer should come and visit your condo project sales or marketing office, why would you not want to take advantage of all the senses you can engage to your benefit? Let's discuss what successful sales and marketing offices do to give customers a full experience.
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Topics: marketing, condo project sales, project marketing, sales office, marketing office

Where Do You Look For Marketing Inspiration?

Innovation can be difficult to come by when every company spends most of their time looking at what their competitors are doing. That just results in a lot of copycat marketing, where everyone in the same industry is doing the same thing. You might find condo project marketing or real estate project sales agencies, for example, adopting similar tools and methods to others and hoping for a different result. While it can be smart to keep tabs on your sales competitors, you will have a tough time leading the pack if you don't look anywhere else. Watch the consumer instead. Thanks to social media, it's easier than ever to watch the consumer.
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Topics: real estate project sales, condo project marketing, consumer, social media, marketing, project marketing

Marketing To 3 Common Condo and Real Estate Buyer Segments

One-size-fits-all marketing solutions rarely hit the whole audience being targeted. At best, they may get the one type of buyer who best fits the message, and at worst you are lucky to get more than a lukewarm response from any buyer. Fortunately, today's analytics and ad technologies allow you to create different campaigns targeting different buyer segments. You may as well bring those campaigns to any traditional media you intend to use for similar effectiveness. If you try to hit many targets with one arrow, you will hit no more than one target and miss all the others. With my method, it's more like having a unique arrow for each target and hitting all of them right in the middle. To show you in a more direct way what I mean by different buyer segments, I am going to discuss three types of buyers I have encountered in my many years of condo and real estate project marketing. Then I am going to give you an example where this method would be tricky, but should still work.

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Topics: investors, real estate, marketing, condo, Real estate project Marketing, buyer segments

The New Sales and Marketing Reality of Mobile Browsing

This is almost a recap, because what I am telling you is not the next wave, or the next reality of condo project sales and marketing. It is already here. It arrived in 2012, at the latest, and now it is something that every project sales expert and agency has to consider if they want to win. Let's look at some useful facts about mobile browsing and how they impact the project marketing and sales world.

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Topics: mobile, mobile browsing, marketing, condo project sales, mobile device

The Next Big Shift in Sales and Marketing CRM

Back in 2004 when we were working on a project for IntraWest, email databases were the big thing. One property, Keystone, happened to be the best at capturing email addresses by the simple act of circling that field on their form and suggesting to registrants that email is an important thing to provide. We spent a lot of effort analyzing their data and figuring out who was most likely to buy, and we found that leads who spend the most time on a website are most likely to become buyers. It's now 2013 and that process is still good but it's no longer cutting edge. Let me tell you what is.

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Topics: linkedin, sales, social media, facebook, marketing, project marketing, email

Aligning Your Development’s Sales and Marketing: 3 Rules To Live By

 

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Topics: Sales and Marketing, sales, Leads, increase sales, sales and marketing alignment, qualified leads, prospect, marketing

Google Dubbed Canada’s Most Influential Brand

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Topics: Google, Sales and Marketing, android, sales, marketing, android os, microsoft

10 Social Lead Sales and Marketing Strategies for Twitter

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Topics: Sales and Marketing, sales, twitter leads, sales leads, social traffic, company, social media, marketing, twitter

How to Engage Your Contacts Using Email Marketing

Most marketers understand the importance of email to their overall marketing strategy in a vague sort of way. But that doesn't mean that all of the best email marketing practices have exactly caught on. This January, Roman Bodnarchuk, CEO of N5R, is hosting a Toronto Sales & Marketing Boot Camp that will ensure that you're putting your best foot forward with your email marketing strategy.

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Topics: Sales and Marketing, content, sales, marketing, email campaigns, email campaign, contacts, marketing efforts, buying cycle

6 Ways To Use LinkedIn To Generate Leads – A Beginners Guide

If you have an awesome profile and a company page set up, you'll want to start using LinkedIn to generate leads. Let's start by talking about the two main approaches for using LinkedIn for lead generation.

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Topics: Sales and Marketing, linkedin, sales, generate leads, marketing, lead generation

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