One-size-fits-all marketing solutions rarely hit the whole audience being targeted. At best, they may get the one type of buyer who best fits the message, and at worst you are lucky to get more than a lukewarm response from any buyer. Fortunately, today's analytics and ad technologies allow you to create different campaigns targeting different buyer segments. You may as well bring those campaigns to any traditional media you intend to use for similar effectiveness. If you try to hit many targets with one arrow, you will hit no more than one target and miss all the others. With my method, it's more like having a unique arrow for each target and hitting all of them right in the middle. To show you in a more direct way what I mean by different buyer segments, I am going to discuss three types of buyers I have encountered in my many years of condo and real estate project marketing. Then I am going to give you an example where this method would be tricky, but should still work.
This is almost a recap, because what I am telling you is not the next wave, or the next reality of condo project sales and marketing. It is already here. It arrived in 2012, at the latest, and now it is something that every project sales expert and agency has to consider if they want to win. Let's look at some useful facts about mobile browsing and how they impact the project marketing and sales world.
Back in 2004 when we were working on a project for IntraWest, email databases were the big thing. One property, Keystone, happened to be the best at capturing email addresses by the simple act of circling that field on their form and suggesting to registrants that email is an important thing to provide. We spent a lot of effort analyzing their data and figuring out who was most likely to buy, and we found that leads who spend the most time on a website are most likely to become buyers. It's now 2013 and that process is still good but it's no longer cutting edge. Let me tell you what is.
Most marketers understand the importance of email to their overall marketing strategy in a vague sort of way. But that doesn't mean that all of the best email marketing practices have exactly caught on. This January, Roman Bodnarchuk, CEO of N5R, is hosting a Toronto Sales & Marketing Boot Camp that will ensure that you're putting your best foot forward with your email marketing strategy.
If you have an awesome profile and a company page set up, you'll want to start using LinkedIn to generate leads. Let's start by talking about the two main approaches for using LinkedIn for lead generation.