It is time to familiarize yourself with its true power of Google in the world of real estate marketing. Google has transformed into more than just a search engine. Today, you can buy much of your traditional media through Google, including radio and television spots. In many ways Google is a virtual one‐stop shop for advertising dollars.
However because most of us do not have time to become Google experts I recommend hiring one. Hiring a skilled Google expert is probably the best investment you can make – and it is an investment that should be made, considering the fact that the Internet drives 80 to 90% of all real estate sales, despite being allocated only 2% of the average marketing budget. A great way to lower your cost per lead
Let me give you an example of how Google marketing can pay off:
Lets say your price per lead is $660 from all traditional print marketing Your online cost per lead can be in the $100 range – but of all of our online advertising, the least expensive and most valuable investment was Google. It cost just $13 per lead.
Today every marketing initiate you do should drive people to the one, central marketing hub you have – your website.