Fact: There are over 1 billion users now active on Facebook. That's one in seven people on the planet! With so many active users, it's no wonder that it's important for you to get your message out on Facebook. More importantly, a recent study by Lab42 found that 87% of users “like” brands on Facebook and 50% of users believe that a brand's Facebook page is more useful than a brand's website! Whether you are selling your product directly to the public or providing B2B services, Facebook is crucial in delivering your social media message. Getting on Facebook is easy, however once you're on Facebook, how do you make sure that your consumers won't hit the dreaded “unlike” button? Below are the top 4 reasons why consumer's “unlike” Facebook pages.
This is another one-minute segment from an interview that I did. The topic of the series is six business tips you must know to survive marketing in 2013. The segment of the day is about social media. If you're not on social media, I'm not sure how you survived marketing in 2012 let alone how 2013 will treat you.
N5R.com just released a new short segment as part of a video series. It's called "Follow The Consumer" and it's roughly a minute long. It's one of six business trends you must know to survive in 2013.
This Article was written by, Seth Godin
Too often, we're presented with choices that don't please us. We can pick one lousy alternative or the other. And too often, we pick one.
I was struck by Apple's choice to put a glass screen on the original iPhone. Just six weeks before it was announced, Steve Jobs decided he wanted a scratchproof glass screen. The thing is, this wasn't an option. It wasn't possible, reliable, feasible or appropriately priced. It couldn't be done with certainty, and almost any other organization would have taken it off the list of appropriate choices.
It was unreasonable.
And that's the key. Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.